Creative Director - Performance Advertising

OKX•San Jose, CA

About The Position

OKX is looking for a PM Director (Performance Advertising) to build and scale a results-driven creative engine for global growth with a strong focus on the U.S. market . You will own the end-to-end creative growth loop across Ad Platforms (Google / Meta / TikTok / DSPs), from insight and messaging strategy to high-volume production, testing, and iteration—improving CPA and ROI through a repeatable, scalable system. Experience operating at performance scale and partnering tightly with media buying, product, and data teams is critical.

Requirements

3+ years of advertising creative experience with a strong performance marketing orientation; proven ability to drive measurable outcomes.
Demonstrated experience owning or leading creative strategy across Search Ads and at least one major paid social channel (Meta/TikTok/YouTube/X, etc.).
Strong ability to craft high-performing search ad copy systems (messaging frameworks, intent-based variants, testing cadence) and align creatively with landing page conversion.
Proven capability to build scalable creative mechanisms: playbooks, creative testing frameworks, asset lifecycle management, and production workflows.
Strong stakeholder management and execution in fast-paced environments; comfortable with high testing cadence and rapid iteration.

Nice To Haves

Strong Web3 understanding and real trading experience (spot/perps/derivatives), able to translate trading concepts into clear, converting messaging.
U.S. market experience (audience insight, cultural nuance, competitive context, performance channels at scale).
Access to external creative resources (high-quality vendors/creators/agencies) and the ability to manage them effectively.

Responsibilities

Creative Strategy & Messaging Framework
Develop and scale a creative strategy aligned with funnel goals (acquisition, activation, conversion, retention) and user segmentation.
Translate product value into clear, high-performing narratives (e.g., low fees, simplicity, rewards/incentives, trading scenarios, DeFi use cases) across channels.
Search Ads Creative Excellence
Own performance creative for Search Ads (Google/Bing and other relevant platforms): messaging architecture, keyword-intent mapping, ad copy systems, extensions, and landing page creative alignment.
Build a structured approach to continuous iteration: copy testing plans, variant frameworks, and learning loops tied to CPA/ROI outcomes.
Paid Social Creative (Video + Static)
Lead creative direction for paid social channels (e.g., Meta, TikTok, YouTube, X), covering both short-form video and static/UGC-style creatives.
Guide scripting/storyboarding, editing standards, and asset packaging to maximize conversion performance—without over-relying on any single format.
Data-Driven Testing & Iteration System
Establish a creative experimentation model: exploration → winners → scaling → refresh, with clear criteria for promotion and retirement of assets.
Build a creative taxonomy/tagging system (hook type, value prop, persona, intent, tone, pacing, format, language, etc.) and connect it to performance insights.
Partner with media buyers and analytics to run A/B tests and translate results into actionable creative improvements.
Creative Production & Vendor/Partner Management
Design and run an efficient production pipeline across markets and languages: brief → concept → production → launch → learn.
Manage internal and external resources (editors, designers, creators, studios, agencies) with clear deliverable standards and performance expectations.
Leverage and expand external creative supply—preferred candidates bring existing high-quality vendor/creator networks that can accelerate output and quality.
Capable of leveraging AIGC tools to craft creative demos and derivatives.
Cross-Functional Collaboration
Work closely with Growth, Product, Design, and Data teams to ensure creative is consistent with product priorities and the end-to-end conversion journey, especially for the U.S. market.