CRM & Lifecycle Specialist

Super Star Car Wash•Phoenix, AZ

2d•$70,000 - $85,000•Hybrid

About The Position

This position is ideal for someone who thrives in a hands-on environmentan Attentive power user who loves building high-performing SMS and email journeys, experimenting through testing, and driving measurable improvement across the customer lifecycle. This role will work out of our North Phoenix corporate support center and offers a hybrid schedule of three days in office and 2 days remote. What You'll Be Doing (These responsibilities must be able to be performed with or without reasonable accommodation)

Requirements

3+ years in lifecycle marketing, CRM or retention focused roles required
Hands-on Attentive experience required, executing campaigns in CRM platforms (Braze, Salesforce Marketing Cloud, HubSpot, Zoho, or Klaviyo a plus)
Demonstrated experience as a hands-on CRM operator, not just strategy or agency management
B2C experience strongly preferred
Strong understanding of lifecycle marketing best practices and customer engagement principles
Experience building and optimizing automated lifecycle journeys
Strong analytical mindset and comfort interpreting performance data
Experience running tests and improving marketing performance through iteration
Strong attention to detail and operational discipline
Highly organized and comfortable managing multiple campaigns simultaneously
Familiarity working with customer data platforms (CDPs) or audience data integrations is a strong plus, but not required

Responsibilities

Own execution of lifecycle marketing programs across email and SMS, including automated journeys and campaign sends
Build and manage lifecycle journeys including welcome, activation, frequency, upsell, retention, and win-back programs
Own lifecycle promotion execution including coupon execution, testing, and optimization
Manage SSCWs Attentive Wallet program, including offer deployment, optimization, and performance tracking
Partner with the Director of Digital & Lifecycle to continuously improve how offers and incentives drive customer acquisition, engagement, and retention
Execute campaigns supporting promotions, launches, and key business initiatives
Serve as SSCWs expert user of Attentive and daily operator of CRM platforms
Personally build campaigns, journeys, segments, and targeting logic (not agency-managed execution)
Own QA, scheduling, testing setup, and campaign deployment
Maintain strong platform organization, documentation, and campaign hygiene
Act as SSCWs internal subject matter expert on lifecycle platform capabilities and best practices
Closely monitor lifecycle campaign and journey performance including engagement, revenue, retention, and conversion
Identify performance trends and proactively recommend optimizations
Run A/B tests across messaging, timing, segmentation, and offers
Continuously improve personalization and targeting based on performance insights
Help improve lifecycle efficiency and customer value through ongoing optimization
Track coupon and wallet performance, identifying opportunities to improve redemption, frequency, and ROI
Act as the closest voice to lifecycle performance and customer engagement trends
Provide clear insights into what is working, what is not, and where opportunities exist
Make recommendations on messaging, targeting, and personalization improvements
Translate CRM data into actionable insights for the broader marketing team
Partner with Brand to ensure lifecycle messaging is on-brand and effective
Support major marketing initiatives through lifecycle campaign execution
Collaborate with Analytics on segmentation and performance insights
Partner with Brand and Creative to develop new lifecycle messaging and optimize existing communications based on customer behavior and campaign performance
Work with Paid Media to align acquisition and lifecycle journeys