CRM Specialist

Resident

22h•$32 - $38•Remote

About The Position

The CRM Specialist supports the execution and deployment of email and SMS marketing campaigns across Resident Home brands, including Nectar, DreamCloud, Awara, and Siena. This is an execution-focused role for someone with hands-on email marketing experience who is comfortable working with detailed calendars and briefs. The CRM Specialist is responsible for building, launching, and QA’ing promotional messaging, peak holiday campaigns (e.g., patriotic holidays such as the 4th of July and Labor Day), and messages within triggered campaigns. Email is the primary focus of the role, with opportunities to expand into SMS. The CRM Specialist will work closely with a Senior CRM Manager, other members of the CRM team, and cross-functional partners to ensure campaigns are delivered accurately, on time, and in alignment with brand and business priorities. This role provides an opportunity to deepen CRM and lifecycle marketing expertise, with room to grow into SMS, testing, and advanced platform execution as experience develops.

Requirements

2–4 years of experience in CRM, email, or lifecycle marketing
Hands-on experience executing email campaigns within an ESP
Strong attention to detail and a proven ability to QA campaigns thoroughly
Comfort working from detailed and/or directional calendars and campaign briefs
Strong organizational and time-management skills
Clear written communication skills and the ability to manage multiple priorities

Nice To Haves

Experience with Klaviyo (preferred) or a similar ESP
Exposure to SMS marketing or interest in expanding into SMS execution
Experience working across multiple brands or lines of business
Experience in e-commerce or DTC marketing environments

Responsibilities

Build and schedule email campaigns across multiple brands by following and/or creating calendars, briefs, and related documentation
Support execution of promotional and seasonal campaigns tied to key business moments
Write and/or edit email copy as needed, including subject lines, preheaders, and body copy updates, while adhering to brand voice and guidelines
Partner with the creative team to request and coordinate assets required for campaigns
Own end-to-end QA to ensure accuracy across copy, links, images, targeting, personalization, send timing, and related requirements
Maintain strong campaign organization, including naming conventions, documentation, and calendar updates
Monitor sends and proactively flag issues or risks
Support basic segmentation setup and other email-adjacent needs as required, including setting up promotional codes for campaigns
Support reporting on email performance by using established Looker dashboards to pull requested data and summarize campaign results