Customer Lifecycle Marketing Manager

WEX•Portland, ME

14h

About The Position

This role is responsible for developing and executing the full lifecycle marketing plan across the full portfolio of North American Mobility customers ranging from small business to mid sized to strategic customers. You’ll create and implement strategies for lifecycle and retention marketing: fostering deeper engagement, increasing account adoption, driving product usage, and enhancing customer retention to maximize lifetime value (LTV). The ideal candidate will have expertise in lifecycle marketing in fintech, payments or financial services, including retention/adoption strategies, with the ability to strategize and execute across the full funnel while meeting revenue and retention targets and campaign launch deadlines. They will be passionate about empowering our customers and driven to help them thrive and succeed. This position requires a proven ability to lead and collaborate with core business and marketing Stakeholders and have a strong action-bias. Success in this role requires compelling skills in marketing effectiveness measurement, audience segmentation, customer communications, and project management. Ideal candidates will have experience in the B2B payments or fintech landscape, a track record of delivering growth, and a passion for leveraging data to optimize performance and investment.

Requirements

Bachelor’s degree in Business, Marketing, or related field, with 5+ years of B2B marketing experience, ideally in the Financial Industry, Payments or Fintech.
Proven success in lifecycle/retention strategies across digital and multi-channel campaigns, using marketing automation technology to execute strategies.
Strong quantitative, analytical, and pipeline management skills with the ability to synthesize data into actionable insights.
Excellent organizational, communication, and interpersonal skills, with the ability to manage complex projects, influence stakeholders, and thrive in fast-paced, evolving environments.

Responsibilities

Develop and implement ongoing programs & campaigns that enhance customer engagement, adoption, and retention, leading to measurable improvements in top-line and bottom-line growth.
Build and execute multi-channel customer-focused campaigns to increase adoption, ongoing usage and customer retention & satisfaction.
Spend time with customers to understand pain points, improve the customer experience, and tailor adoption strategies accordingly.
Track key metrics (e.g., product usage, churn rates, retention rates) to evaluate the success of lifecycle initiatives and optimize investments.
Partner with the business and Digital Marketing team to align on strategies for and execute on customer engagement.
Manage risks and resolve issues impacting deliverables or objectives effectively.
Deliver campaigns on time and on budget, ensuring efficient resource management.
Lead ongoing reporting and evaluation of campaign results to drive data-informed decisions.