Customer Marketing and Advocacy Manager

Asana•San Francisco, CA

3d•$165,000 - $185,000•Hybrid

About The Position

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. The Customer Marketing and Advocacy team is dedicated to building and scaling programs that place our customers at the center of Asana's marketing strategy. We cultivate strategic relationships that drive insights and engagement that will shape the future of our product and business. We are seeking an experienced and passionate marketer to cultivate the inspiring stories of how customers achieve their missions with Asana and infuse them into the heart our marketing work. This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

Requirements

10+ years of experience in Marketing or Public Relations, including at least 5 years in a core customer-facing role (Customer Marketing, Content Marketing, Product Marketing, or Campaigns) focused on developing deep customer relationships and compelling stories.
Proven experience coordinating or facilitating technology Customer Advisory Boards (CABs).
A strong, collaborative relationship builder skilled at partnering cross-functionally (Sales, Success, Product) to identify and secure the best customer stories that align with business needs.
A deep commitment to ensuring exceptional customer experiences for those who participate in marketing engagements.
A skilled marketer with a passion for customer storytelling that directly supports measurable business outcomes.
Ability to operate independently, manage multiple priorities effectively, and consistently deliver great results.
Ability to travel for customer events and marketing activities.

Nice To Haves

B2B SaaS work experience is a strong asset.
Experience with integrating AI into marketing workflows

Responsibilities

Manage and execute the global Customer Advisory program, including executive Customer Advisory Boards (CABs) for AMER and EMEA cohorts, as well as a global customer product council. This includes developing recruitment strategies, managing membership, collaborating on high-impact session content, and overseeing event experiences.
Partner closely with Marketing, Sales, and Customer Success to identify strategic Asana customers and use cases. Translate these successes into compelling, multi-format engagements, such as case studies, customer films, event speaker engagements, advertising, and media opportunities, that directly support Asana’s key marketing narratives.
Act as a primary liaison between customers and the marketing organization, sourcing the right customers for the right engagement opportunities.
Work with Revenue and Marketing teams to drive the ongoing adoption of customer content across the organization.
Establish and manage a feedback process to ensure continuous programmatic improvements and keep the team at the forefront of customer marketing trends.

Benefits

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission.
We believe that compensation should be reflective of the value you create relative to the market value of your role.
To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.
For this role, the estimated base salary range is between $165,000 - $185,000.
The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process.
The listed range above is a guideline, and the base salary range for this role may be modified.
In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits.
If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: Mental health, wellness & fitness benefits Career coaching & support Inclusive family building benefits Long-term savings or retirement plans In-office culinary options to cater to your dietary preferences
These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations.
If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.