Customer Marketing Manager

BeyondTrust

About The Position

BeyondTrust is a place where you can bring your purpose to life through the work that you do, creating a safer world through our cybersecurity SaaS portfolio. Our culture of flexibility, trust, and continual learning means you will be recognized for your growth and for the impact you make on our success. You will be surrounded by people who challenge, support, and inspire you to be the best version of yourself. The Role Our customer-focused marketing team is the cornerstone of brand building, customer engagement, and fueling business growth. The BeyondTrust Customer Marketing Manager is responsible for developing and executing strategies to nurture existing customer relationships, maximize customer lifetime value, and drive customer retention by leveraging marketing initiatives that foster loyalty and engagement with BeyondTrust's cybersecurity solutions, collaborating closely with cross-functional teams to identify expansion opportunities and deliver targeted campaigns aligned with customer needs and business goals.

Requirements

2-4 years' experience in a customer marketing or advocacy role.
Strong understanding of customer lifecycle marketing principles and best practices.
Excellent relationship management and interpersonal skills to build strong customer partnerships that encourage long-term loyalty.
Proven ability to develop and execute successful case study campaigns with measurable results.
Proficiency in marketing automation tools and CRM systems (Salesforce, Eloqua, Craft CMS experience is a plus).
Ability to leverage data and analytics to measure the success of campaigns and understand customer behavior.
Collaborative approach to work effectively with cross-functional teams, including sales, product marketing, and customer success.
Strong written communication skills to craft and contribute to compelling content that resonates with customers.
Genuine desire to be in a customer-facing role, with a knack for fostering relationships with key customers and prospects.
Willing to travel occasionally to support and execute in-person customer events.
Desire to join a fast-growing team and collaborate on new ways to engage customers and address their greatest cybersecurity needs.

Nice To Haves

Experience in the cybersecurity industry or related technology space preferred.
Experience with Customer Advocacy/Community tools such as Gainsight, Deeto, Testimonial Hero, Upshot.
Experience with PowerBI.
Undergraduate college degree in business, marketing, management, or a related field of study

Responsibilities

Manage BeyondTrust’s Case Study Program, including recruitment, execution, and promotion of customer success stories that showcase the value of BeyondTrust solutions.
Contribute creatively and tactically to the creation and promotion of written and video content that showcases customer wins, ensuring alignment with corporate and product messaging.
Coordinate customer speakers for webinars, conferences, prospect calls, and events.
Develop compelling customer presentations that translate challenges, outcomes, and real-world use cases to demonstrate BeyondTrust’s impact.
Identify and execute new strategies for curating fresh customer wins, quotes, testimonials, and proofpoints.
Collaborate with teams such as Customer Success, Technical Account Management, and Product Marketing to recruit and develop a structured pipeline of Customer Advocates ready to participate in reference calls, events, and content.
Establish a presence in existing BeyondTrust communities, forums, and online platforms to facilitate engagement and support the growth of the Customer Advocacy Program.
Organize & contribute to engaging virtual & in-person events, webinars, and training sessions that foster loyalty, drive advocacy, and fuel business growth.
Develop and nurture personal relationships with Customer Advocates, providing bespoke, white-glove experiences at every engagement.
Support the execution of the annual Go Beyond Customer & Partner Conference.
Coach internal teams on how to use customer stories effectively in the sales cycle.
Manage reference requests and find new ways to recruit new reference customers.
Collaborate with sales and product marketing teams to inject customer insights into targeted content and sales enablement materials to support selling efforts and strategic campaigns.
Monitor key customer metrics (customer satisfaction, retention rate, net promoter score) to measure campaign effectiveness.
Analyze customer data to identify trends and inform future marketing strategies.
Provide regular reports to leadership on customer engagement and key performance indicators.