Demand Gen Lead, Universal Ads

Comcast•New York, NY

1d•$161,973 - $242,959

About The Position

Universal Ads is building the leading self-serve advertising platform for premium video. Brands of any size can now advertise on TV as simply as they can buy and manage an ad on social, and do so without paying any platform fees. To accelerate this, UA is hiring a Demand Gen Lead to scale our inbound growth engine and own paid acquisition performance across digital channels. This is a nascent but critical lever for the team as we continue to scale, so it is an opportunity to have you fingerprints on a high-impact area of the business. Foundational work is in place - initial testing, dashboards, messaging refinement, and defined ICPs. You will inherit a starting playbook and take it to the next level. As day-to-day lead on Growth, reporting directly into the Head of Growth, GTM Systems and BizOps, you would oversee paid demand strategy and performance outcomes with the expectation to own daily decision-making. You will work with the work with internal creative and Product teams - but you are accountable for channel execution and results. Job Description Responsible for identifying and strategizing plans to achieve long-term Growth goals and objectives of the organization. Develops financial and operational objectives for Growth and ensures plans are aligned with business objectives. Contributes to functional Growth strategy development. Has a greater degree of impact on business results.

Requirements

Experience scaling self-serve or PLG inbound
Strong fluency across paid search, paid social, and digital video
Familiarity with CTV ecosystems
Proven track record improving performance metrics (e.g., ROAS, CAC)
Comfort owning strategy and execution autonomously
AI-fluent and automation-oriented
Builder mindset - you prefer to come up with a creative solve rather than wait for reinforcements
You should be equally comfortable both launching campaigns yourself and explaining strategic direction / performance tradeoffs to leaders
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.