GTM Systems Lead, Universal Ads

Comcast•New York, NY

1d•$128,100 - $192,150

About The Position

Universal Ads is building the leading self-serve advertising platform for premium video. Brands of any size can now advertise on TV as simply as they can buy and manage an ad on social, and do so without paying any platform fees. To accelerate this, UA is building a modern, automation-first GTM engine. We are looking for a GTM Systems Lead to design and build the workflows, automations, and agentic systems that increase efficiency across Growth, Sales, CS, and Product. You will act as the day-to-day lead of GTM Systems, reporting directly into the Head of Growth, GTM Systems and BizOps to prioritize and execute a roadmap of commercial automation initiatives, with influence and mandate across the Revenue organization. Responsible for working with a cross-functional team to define, develop and deploy new workflows, automations, and agentic systems that increase efficiency. Ensures that solutions are deployed and maintained utilizing best practices as well as adaptable to change as the platform evolves. Integrates knowledge of business and functional priorities in creation and execution of roadmap. Acts as a key contributor in a complex and crucial environment. May lead projects and share expertise. Not a traditional RevOps or Salesforce admin role - this is a high-leverage builder who: Identifies high-impact inefficiencies across the revenue organization Designs pragmatic, automation-first solutions Personally builds and deploys them Drives measurable productivity and revenue gains

Requirements

5–10 years in GTM Systems, GTM Engineering, Growth Engineering, RevOps Engineering, or similar roles
Proven experience building automation that drove measurable commercial impact
Comfort writing scripts, working with APIs, and deploying workflow tools
Strong product sense - you understand user flows and commercial incentives
Highly curious and solution-oriented
Scrappy, hands-on builder mentality
Able to lead directionally without managing a large team
Desire to build and steer a high-impact function at a growing business
Designing workflow orchestration systems (e.g., n8n or similar platforms)
Leveraging LLM infrastructure (e.g., Claude Code / Cowork or equivalent) within production workflows
Building enrichment and data pipelines (e.g., Clay or comparable orchestration tools)
Deep familiarity with CRM architecture (Salesforce, HubSpot, etc.)
Working with APIs and writing production-grade scripts (Python / JavaScript preferred)
Comfort querying and modeling data (SQL strongly preferred)