Demand Generation Manager, Digital Programs

Garner Health•New York, NY

3d•$96,000 - $135,000•Onsite

About The Position

Garner is seeking an exceptional Demand Generation Manager, Digital Programs to join our Marketing team. You will serve as the primary driver of our content-led engagement engine—webinars, organic social media, and content distribution—with a goal of turning brand engagement into a qualified pipeline. You are a multi-disciplinary marketer who can build repeatable programs, translate technical data into engaging formats, and ensure our flagship content reaches our audience wherever they consume information.

Requirements

Digital Marketing Expertise: 3+ years in B2B demand generation, digital marketing, or growth marketing, with proven success owning and optimizing content-led programs and social channels to drive pipeline
Tech Proficiency: Experience with HubSpot, LinkedIn, and webinar platforms.
Analytical Rigor: A data-driven mindset with the ability to translate complex data into actionable growth strategies and optimized conversion paths
Collaborative Agility: Exceptional communication skills and the ability to thrive in fast-paced, high-growth environments through cross-functional alignment
Mission-Driven Focus: A genuine passion for fixing the American healthcare system through data-driven transparency
A desire to be a part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback

Nice To Haves

Experience with AI tools and the ability to leverage AI to scale content creation and repurposing is a plus

Responsibilities

Digital Program Execution: Operationalize flagship content programs. Lead the operations, promotion, and distribution of webinars, ensuring maximum attendance and reach within target accounts
Content Distribution & Sales Enablement: Translate primary content into modular formats—including social-native clips and email snippets—while arming the sales team with social advocacy playbooks to build influence and engage prospects
Social Media & Audience Engagement: Manage brand social channels with a focus on LinkedIn. Maintain a consistent and authoritative brand voice while executing strategies to grow reach and leveraging AI tools to scale content production
Program Analysis & Reporting: Maintain a rigorous cadence of tracking and reporting across all digital programs. Monitor engagement signals and report on program-sourced pipeline and downstream sales impact
Integrated Campaign Support: Coordinate with the ABM and Performance teams to ensure digital programs are synchronized with our high-priority account targets and paid distribution efforts