Demand Generation Manager

Brellium • New York, NY

5d • $115,000 - $150,000 • Hybrid

About The Position

We're looking for a Demand Generation Manager to be a key partner in driving Brellium's next phase of growth — expanding brand recognition as a trusted partner across the healthcare industry and generating top-of-funnel demand through thoughtful, creative campaigns.
With the opportunity to help build a marketing function from 0–1 and a large untapped TAM, this role offers the opportunity to build demand generation from the ground up, create the playbook, and experiment across an array of channels including events, email, ABM, ads, gifting, and more. The ideal candidate thrives in a hyper-growth environment and loves working collaboratively within a team that troubleshoots together, shares learnings, and wins together.

Requirements

• 3–5 years of demand gen marketing experience at a B2B SaaS company
• Proven track record of owning pipeline targets and tying marketing activity to revenue outcomes
• Ability to take a campaign from ideation to execution to readout — owning the full lifecycle and closing the loop on leads generated, SQOs, revenue influenced, and deals won
• Experience building and managing outbound programs (e.g. email, ABM, gifting) in a 1:few manner
• Comfortable in HubSpot (or similar CRM) — setting up campaigns, building workflows, and pulling performance reports
• Strong cross-functional collaborator — you know how to build relationships across sales, rev ops, and leadership to get things done and keep everyone aligned
• Strong analytical mindset — you track what matters and can tell the story behind the numbers
• Deep experience owning conference and event execution end-to-end — from pre-event planning and team briefing, to onsite execution, to post-event follow-up and pipeline reporting
• Startup-ready: scrappy, self-directed, and energized by building things from scratch
• Ability to travel as needed for events (~15% of the time)

Nice To Haves

• Healthcare or highly regulated industry experience is a plus, not a requirement

Responsibilities

• Pipeline Generation: You’ll own a pipeline number. You know how to build programs across paid, outbound, and events that drive consistent top-of-funnel demand, and you can connect your work directly to revenue.
• Outbound Campaigns: Test and iterate on outbound campaigns — from cold email to ABM to gifting — to learn what resonates across different specialties and ICPs
• Events: Own conference presence and experiment with owned event formats to drive awareness and pipeline
• Paid Ads: Own and optimize paid acquisition across LinkedIn Ads and Google Ads, from audience targeting to creative testing
• Channel Experimentation & Reporting: You don't wait for a playbook; you build one. You bring a scrappy, creative approach to every campaign and find high-leverage opportunities even with limited resources.
• Explore and test new channels, messaging angles, and personas freely. Nothing is off the table when it comes to thoughtfully finding new ways to drive top of funnel for Brellium
• Partner with the Content Marketing, BDRs, AEs, Partnerships, and others to experiment in new sectors and verticals as the business grows
• Report on campaign performance and pipeline impact, translating data into clear decisions about what to double down on and what to cut
• Cross-Functional Partnership. Great marketing doesn't happen in a silo. You're a strong collaborator who keeps sales and marketing aligned and communicates clearly across the team.
• Partner closely with BDRs and AEs to align on ICP, messaging, and lead handoff processes to ensure seamless experience for prospects
• Work directly with the Head of Marketing, Sales Leadership, and Rev Ops to prioritize channels and shape demand generations strategy
• Contribute to a team culture of transparency. Share what's working, what isn't, and why.

Benefits

• 401(k) Retirement Savings Plan
• Equity Compensation
• Dinner Provided via DoorDash & stocked kitchen for NY employees
• Medical, Dental, and Vision coverage coverage of up to 100% premiums for you and your family
• HSA / FSA
• 11 paid holidays each year
• Unlimited PTO
• Training and professional development
• Hybrid Work Schedule (4 days onsite, 3 if located > 1 hour away)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed