Digital Analytics - Personalization & Optimization Lead

Accenture

1d•$44 - $68

About The Position

As a Digital Analytics - Personalization & Optimization Lead, you will play a pivotal role in driving data-driven strategies and solutions for our clients. Your responsibilities will include: Lead Analytics Strategy Development: Oversee and guide a team conducting current-state analyses of analytics capabilities, including people, processes, tools, and data collection. Collaborate with stakeholders to define business objectives and develop actionable roadmaps to advance analytics maturity. Drive Cross-Functional Solution Delivery: Lead cross-functional teams to implement analytics solutions that align with strategic goals and client expectations. Ensure seamless integration of analytics tools and processes across marketing and business functions. Develop Impactful Reports & Dashboards: Design, build, and deliver reports and dashboards that provide actionable insights and align with organizational objectives. Leverage visualization tools like Power BI and Tableau to present data effectively. Influence and Advance Analytics Capabilities: Act as a trusted advisor to clients, advocating for initiatives that enhance their analytics capabilities. Inspire clients to adopt and expand data-driven decision-making practices. Enable Organizational Process Evolution: Guide businesses in transforming processes to better leverage data and insights, driving operational efficiency and improved outcomes.

Requirements

At least 5+ years of experience in digital analytics, implementation, personalization, and optimization, with a proven track record of delivering impactful solutions.
1+ year of experience leading or managing analytics teams.
A minimum of a high school diploma or GED is required for this position.
English is required for this position as this role will regularly interact with stakeholders across Canada, US and other countries across our Global footprint where English is the common language. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.
Strategic Analytics Assessment & Roadmapping: Advanced experience conducting assessments of analytics capabilities and developing actionable roadmaps. Proven ability to collaborate with stakeholders to define use cases and achieve organizational objectives.
Comprehensive Martech Expertise: Strong understanding of the Martech landscape, including analytics platforms, tag management systems, customer data platforms, audience segmentation tools, and activation platforms. Ability to integrate and leverage data from diverse sources (e.g., web, social, CRM, advertising, audience data) to support marketing strategies.
End-to-End Strategy Execution: Expertise in leading the implementation of digital analytics strategies, from planning through execution and optimization. Hands-on experience configuring tag management platforms (e.g., Adobe Launch, Tealium) to support reporting and activation needs.
Technical Acumen: Proficiency in the Adobe Ecosystem, including Adobe Analytics, Launch, AEP, CJA, Target, and RTCDP. Strong familiarity with tools like Power BI and Tableau for impactful reporting and dashboard creation. Experience working with digital data sources, such as web analytics, advertising, audience, social, and search data.
Consulting & Leadership Skills: Demonstrated ability to partner with clients as a trusted advisor and lead cross-functional teams through analytics transformation projects. Strong project management skills, including prioritizing and managing multiple workstreams to meet client objectives. Proven ability to work creatively and analytically in a problem-solving environment.
Communication & Visualization Skills: Proficiency in presenting solutions, insights, and strategies to stakeholders through compelling storylines and visualizations in MS PowerPoint. Strong written and verbal communication skills in English, essential for collaboration with global stakeholders.

Nice To Haves

Experience delivering client-facing projects in consulting, agency, or business-related services.
Familiarity with audience segmentation and activation strategies using digital marketing tools.
Certifications in Adobe Analytics, Tableau, or other relevant platforms.