Senior Digital Optimization Manager

T-Mobile • Bellevue, WA

1d • Hybrid

About The Position

The Senior Digital Optimization Manager is a senior leadership role responsible for setting strategy and driving execution of enterprise-level digital optimization and personalization capabilities. This role works cross-functionally to prioritize, design, pilot, implement, and scale optimization solutions, including advanced targeting rules, automation, decisioning, recommendations, and machine-learning driven experiences, as well as operational and process improvements that mature experimentation and personalization programs. This role leads the end-to-end delivery of split (A/B and multivariate) testing and personalization initiatives across web and app, driving measurable incremental business value. The Senior Digital Optimization Manager partners closely with product, marketing, analytics, engineering, and customer experience teams to identify high-impact opportunities, define success metrics, and deliver continuous customer experience improvements. The role provides strategic mentorship and hands-on leadership across testing and personalization efforts, including experience conceptualization, feasibility assessment, roadmap planning, execution, and rigorous testing methodology. This includes ensuring statistical rigor, test validity, and actionable insights, while delivering against defined service level agreements and business priorities. As a subject matter authority in Digital Optimization, this role delivers consultative guidance to internal partners, translating business goals into testable hypotheses and scalable personalization strategies. Responsibilities include deep test analysis, synthesis of insights, and iterative recommendations that inform future experiences, roadmaps, and investment decisions. This position is a key driver of experimentation and optimization maturity, leading the definition, documentation, and adoption of standard methodologies, governance models, tooling best practices, and operating processes for company-wide A/B testing and personalization. This role is responsible for the strategy, roadmap, and execution of A/B testing and contextual and personalized experiences across Consumer business and marketing initiatives, with a primary focus on web and app homepage experiences and other upper-funnel digital touchpoints. This role is critical to scaling contextual marketing and personalization capabilities as the organization accelerates data-driven, customer-centric experiences in 2026 and beyond, ensuring solutions are scalable, privacy-compliant, and aligned to long-term platform and brand strategy.

Requirements

• Bachelor's Degree Computer Science, Marketing, UX/design or equivalent area of study (Required)
• 7+ years in fast-paced, ever evolving, high-volume organization.
• 7+ years Leading optimization projects from inception to completion for large scale e-commerce or content marketing sites.
• Project Management-Ability to lead multiple projects in highly-matrixed organizations, often with contending priorities. Experienced in development and management of workforce management plans to ensure optimized resource utilization.
• Subject matter expertise in digital optimization methodology with proven understanding of statistics related to hypothesis testing – in particular, resolving statistical relevance and confidence in results.
• Strong analytical skills to measure, lead, analyze and report on Key Performance Indicators with an ability to translate data into actionable insights and communicate results and next steps clearly and compellingly.
• A comprehensive understanding of targeting capabilities in Optimization tools with validated understanding of DMP (i.e., Adobe Audience Manager).
• Sophisticated knowledge of Digital Optimization A/B testing tools (i.e., Adobe Target).
• Experience working with websites, social media and e-mail campaign platforms.
• Targeted experience in digital marketing or e-commerce.

Nice To Haves

• Proficiency with web basics (i.e., JavaScript, CSS, jQuery, Angular, and HTML). (Preferred)
• Skilled in Agile, Kanban and Lean methodologies. (Preferred)
• Highly skilled in the practical application of enterprise-wide Web Analytics tools (i.e., Adobe Analytics). (Preferred)

Responsibilities

• Plan & complete optimization and personalization digital campaigns, including; the definition of test strategy, goals, return on investment, tracking metrics, sample size, and campaign duration.
• Strategize in partnership with cross-functional customers from across the organization, including digital business leads, user experience, design, analysts, product managers, and development.
• Develop a testing roadmap to ensure campaigns are run on time and without conflict
• Lead A/B testing process from intake feasibility, creation, analysis, result, and recommendations.
• Gather and analyze data from multiple sources to evaluate success of optimization efforts, develop insights into customer behavior, and evaluate the efficiency of optimization campaigns.
• Communicate the results of optimization program to a broad audience of customers and executives providing status of projects and lead deliverable/launch expectations
• Evangelize the business value of Optimization/Personalization and its contributions to business goals and customer satisfaction.
• Drive Process Improvement with clearly articulated service level agreements and standardized practices.
• Identify gaps and work with business and technology partners to find solutions.
• Optimization & Personalization subject matter authority for big-moment campaigns, site migrations, and new platform & architecture development
• Serve as a subject matter authority by maintaining a pulse on the latest issues, developments, and trends in Personalization and Digital Optimization to internal as well as external team members.
• Serve as mentor for Digital Optimization Testing Managers.

Benefits

• Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches.
• Employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role.
• Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year.
• medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance.
• eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level