Digital and Loyalty Marketing Manager
About The Position
Become a part of Thailand’s no.1 Digital Service Provider, Who strives to provide best services that help people fulfil their dreams. We are looking for potential candidates who are eager to learn and grow to join our young talent team. Job Summary Responsible for developing and refining customer segmentation strategies through data analysis and insight generation. The team collaborates cross-functionally to apply these insights in marketing, sales, and product initiatives—driving targeted engagement and continuous strategy improvement based on evolving customer and market trends. AIS is transforming from “Telecom Service Provider” into “Digital Life Service Provider” offering innovative services for customers’ daily life. We realize that people are the most important factor to drive sustainable growth of the company. We always strive to develop and create growing opportunity for our people by offering challenging work according to individual’s talent. As we are adapting ourselves to rapidly changing environment, our people will have opportunity to work in various challenging projects. Our culture emphasizes teamwork and meritocracy as we believe that people are the most important factor behind our success.
Responsibilities
- Develop, oversee, and continuously refine customer segmentation frameworks and models
- Analyze customer data to identify meaningful segments based on behavior, demographics, and needs
- Lead data collection, analysis, and interpretation efforts
- Generate actionable segment insights for marketing campaigns, product development, and customer engagement initiatives
- Collaborate with marketing, sales, and product teams to craft tailored strategies for each segment
- Manage segmentation team and coordinate cross-functional efforts
- Monitor market and customer trends to update segmentation strategies accordingly
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
