Digital Automation Specialist

CVS Health

2d • $21

About The Position

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. About the Role We are seeking a Digital Automation Specialist to join our team and take ownership of end-to-end digital marketing execution, with a primary focus on email and journey automation. This role is hands-on and delivery-oriented, ideal for someone who is comfortable working independently in a smaller, fast-moving healthcare organization. You will be responsible not only for building and launching campaigns, but also for helping shape how automation is executed, optimized, and scaled over time. You will work closely with internal partners and external stakeholders to translate business and campaign objectives into effective, compliant digital experiences that support member and patient engagement.

Requirements

• Salesforce Marketing Cloud: You'll use your expertise to build and manage complex, consumer-specific journeys and email campaigns.
• Required Certifications: Salesforce Certified Marketing Cloud Email Specialist
• HubSpot: Manage B2B campaigns, including the creation of emails and landing pages, and ensure leads are routed to Salesforce.
• Workfront: Experience with Workfront or similar project management tools (e.g., Asana, Wrike) is a plus.
• You have 3-5 years of professional experience in digital or marketing automation and a solid understanding of working within a marketing operations process.
• You are highly organized, work independently, and have a strong attention to detail.
• You have experience with Salesforce Marketing Cloud and HubSpot.
• You understand the full customer journey and can see a project through from start to finish.
• You're a strong communicator who can work with different teams to achieve a common goal.

Nice To Haves

• Strongly Preferred: Salesforce Certified Marketing Cloud Engagement Administrator
• Desired Certifications: Salesforce Certified Marketing Cloud Engagement Administrator, Salesforce Certified Marketing Cloud Engagement Developer, Salesforce Certified Marketing Cloud Engagement Consultant
• HTML/Design: Basic experience with HTML and design is a bonus but not required.

Responsibilities

• Independently build, test, deploy, and maintain email campaigns using marketing automation platforms, with primary responsibility for Salesforce Marketing Cloud.
• Manage all aspects of campaign execution, including content flow, personalization, formatting, QA, approvals, and deployment.
• Proactively identify risks, dependencies, and improvement opportunities throughout the campaign lifecycle.
• Manage and optimize automated journeys and workflows that support complex, customer-specific engagement.
• Manage campaigns from intake through completion, ensuring timelines, requirements, and business objectives are met.
• Troubleshoot and resolve automation issues across journeys, data extensions, and integrations.
• Configure and manage vanity URLs, redirects, and UTM parameters to ensure accurate tracking, reporting, and user experience.
• Partner with analytics and marketing stakeholders to ensure data integrity across platforms.
• Monitor and report on campaign performance, including email engagement metrics and landing page results.
• Provide insights and recommendations to improve deliverability, engagement, and conversion performance.
• Act as a trusted execution partner to marketing, clients and business teams, translating campaign goals into technical solutions.
• Collaborate effectively with limited oversight, escalating issues and recommendations as needed.

Benefits

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed