Digital Communications Manager

Descanso Gardens Foundation•La Cañada Flintridge, CA

4d•$70,000

About The Position

Descanso Gardens seeks a strategic, creative, and data-driven Digital Communications Manager to lead and execute the organization's digital communications strategy. Reporting to the Director of Communications and Membership and a member of the Advancement team, this role is responsible for strengthening Descanso Gardens' digital presence, growing audience engagement, and amplifying programs and exhibitions, and deepening connections with members, visitors, donors, and the broader community.

Requirements

Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or related field preferred.
Minimum 5 years of experience in digital communications, brand management, or marketing.
Excellent time management skills
Good judgment and ability to handle quickly changing priorities
Ability to work independently with little direction
Strong collaborative spirit and ability to work as a team
Excellent communication skills with both internal and external audiences
Ability to articulate Descanso's mission, brand, and programs to a variety of audiences
Proficiency in website content management systems
Experience with social media management tools
Experience with email marketing platforms
Familiarity with analytics tools
Working knowledge of graphic design platforms

Nice To Haves

Experience in nonprofit, arts & culture, museums, public gardens, or mission-driven organizations strongly preferred.
Experience with basic video editing and multimedia storytelling preferred.

Responsibilities

Lead the development and execution of a comprehensive digital communications strategy aligned with Descanso Gardens' mission, brand, and institutional priorities.
Identify opportunities to expand audience reach, deepen engagement, and increase membership and attendance.
Execute digital advertising including audience targeting, optimization, and management of the Google Ads Grant and paid campaigns.
Monitor industry trends and emerging platforms; recommend approaches to reach new and diverse audiences.
Develop an integrated digital content calendar across channels.
Ensure all content aligns with brand standards, accessibility best practices, and institutional messaging.
Review and approve materials for clarity, accuracy, grammar, and tone
Produce digital content, including photography, social media graphics, short-form videos, reels, and multimedia stories, to support organizational messaging and engagement.
Manage and grow the organization's social media presence across Instagram, Facebook, LinkedIn, X/Twitter, and emerging platforms by planning, posting, and optimizing content.
Manage and update website and Bloomberg Connects app content through the CMS to ensure accuracy, accessibility, and optimal user experience.
Organize and maintain digital asset libraries, including photographic and video content.
Work closely with the Membership Communications Coordinator to ensure alignment in messaging in emails, mailing and other printed materials.