Digital Communications Specialist

Equus • Harrisburg, PA

1d

About The Position

We help job seekers and career changers prepare for and advance in careers with a focus on sustainable, high-growth, high-demand industries. Our committed and well-trained workforce professionals deliver comprehensive workforce solutions at integrated career centers, sector-focused centers and community, and partner sites.

Requirements

• Bachelor's degree in Communications, Graphic Design, Multimedia Production, Marketing, or 2+ years of equivalent experience.
• Experience with ArcGIS (StoryMaps, Dashboards, etc.) and other data visualization platforms.
• Proficient in creative suites (Adobe, Canva, MS, etc.)
• Strong knowledge of social media best practices and content scheduling tools (e.g., Hootsuite, SocialPilot, Mailchimp)
• Excellent written and verbal communication skills.
• Strong project management and time management skills.
• Passion for community impact and workforce equity
• Friendly, professional demeanor

Responsibilities

• Creative Content Development Design flyers, brochures, infographics, and digital assets for workforce programs, job fairs, and events.
• Photograph, record, edit, and produce short-form video content including client testimonials, success stories, and promotional materials.
• Technical Communications Utilize interactive maps and dashboards to visualize labor market data, employer locations, and service coverage.
• Support integration of technical tools for presentations, reports, and internal communications.
• Social Media & Digital Outreach Manage and grow presence across platforms including Facebook, LinkedIn, Instagram, and YouTube.
• Develop content calendars and social media campaigns aligned with regional workforce goals.
• Analyze engagement metrics and recommend strategies to improve reach and impact.
• Brand & Storytelling Strategy Ensure all materials align with the organization's branding and messaging guidelines.
• Collaborate with program staff to identify client stories that highlight the impact of workforce services.
• Interview participants and partners in a respectful, inclusive manner to gather content.
• General Support Assist with email marketing campaigns, newsletters, and website content updates.
• Participate in regional events, capturing live content for digital use.
• Provide training or support to staff in basic communications tools as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level