Digital Content Specialist

We Are RALLY • Los Angeles, CA

2d • $60,000 - $70,000 • Hybrid

About The Position

RALLY is seeking a Digital Content Specialist to join our team. In this role, you’ll be an essential member of client teams, helping shape and execute creative digital strategies that drive social impact across a range of issue areas.
You’ll work across 2–4 small client teams, collaborating with colleagues to lead digital-first campaigns through engaging social content, creative strategy, video production, reporting, and day-to-day social media management. Whether your background is in digital marketing, advocacy, creative production, or social media strategy, you bring sharp instincts, strong visual storytelling skills, and a knack for translating ideas into compelling digital content.
No two days are the same. You might be managing a content calendar, producing Reels for a campaign launch, analyzing social metrics, contributing creative ideas to a new business pitch, or coordinating with clients for approvals. Digital Content Specialists at RALLY are creators, collaborators, and strategists—growing quickly and playing a central role in digital campaigns that matter.

Requirements

• 3–5 years of experience in digital communications, social media content creation, or a related field
• Strong writing, editing, and verbal communication skills
• Proven ability to thrive in a fast-paced, collaborative agency or client-service environment
• Experience developing and managing social media content and strategy across platforms, including writing, visual content creation, scheduling, publishing, and community management
• Proficiency with tools such as Google Workspace, Canva or Adobe Express, Microsoft Office Suite, and other web-based platforms
• Familiarity with TikTok, Instagram Reels, Snapchat, YouTube, or Twitch—and an understanding of what content performs well on each
• Ability to analyze performance metrics and apply insights to strengthen campaigns
• Familiarity with large language models (LLMs) and generative AI tools, including their use for content creation and editing with high standards of clarity and accuracy
• Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously
• Ability to translate complex issues into engaging, accessible digital content
• Mentor and supervise junior staff, including Account Associates, to ensure strong deliverables and professional development
• A creative, curious, and solutions-oriented mindset
• High attention to detail, strong interpersonal skills, and the flexibility to adapt in a fast-changing environment
• A collaborative spirit with the confidence to lead when needed

Nice To Haves

• Experience in influencer marketing, coalition engagement, or training others in digital communications
• A background in issue advocacy or experience using digital tools to advance progressive causes

Responsibilities

• Work on account teams for multiple clients, including leading more complex digital content projects with the support of the account lead
• Anticipate client needs, as well as internal team needs, on a daily basis
• Contribute to the development of digital content strategies for account teams, support progress towards key metrics and broader campaign goals, utilizing innovative tactics that drive high engagement and move people to action
• Develop content calendars and manage the production of content for a variety of digital channels, with a strong focus on social media
• Communicate regularly with clients on status, timeline, budget, deliverables, campaign performance, and competitive intelligence analysis
• Manage third-party vendors as needed, including website development, freelance designers, advertisers, and video production teams
• Help build client capacity through training on digital tools and trends
• Develop training for RALLY internal staff on digital tools and best practices
• Support business development, draft proposals, and participate in pitch meetings as needed
• Monitor digital and cultural trends, current events, and mobilization opportunities across accounts
• Attending regular staff, team, and client meetings, and providing input and feedback on business improvement, including the craft of client service, staff development, and office procedures
• Contribute to strategic growth and brand positioning for the firm overall

Benefits

• Competitive salary + generous commissions
• Flexible time off policy
• Two months each year of remote work flexibility (July and December)
• Twelve paid holidays, including Juneteenth and Indigenous Peoples’ Day
• One week of paid time off between Christmas and New Year’s Day
• One-month paid sabbatical after seven years at RALLY
• 401(k) plan
• Generous health, dental, and vision benefits
• Transportation and technology stipends

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed