Digital Marketing Communications Strategist, Lead

Georgia State University • Atlanta, GA

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About The Position

Georgia State University’s Instructional Innovation and Technology (IIT) division is seeking a highly skilled and motivated Digital Marketing and Communications Strategist, Lead to join our Communications department. The person in this role will develop digital strategies and content to drive adoption of innovative instructional and technology services and enhance customer experience with university technology solutions. In addition, they will plan events, outreach, and use social media to expand technology adoption.

Requirements

• Bachelor's degree and three years of related experience; or a combination of education and related experience.

Nice To Haves

• Familiarity with email marketing and social media tools
• Knowledge of data processing and web principles, practices, and equipment in Information Technology
• Ability to multi-task and use independent judgment

Responsibilities

• Create and maintain digital marketing materials, including web resources, newsletters, and other digital assets.
• Develop and implement social media strategies and campaigns to drive engagement.
• Plan and contribute to publications that articulate the university’s involvement in the evolving digital education and research landscape.
• Compose, edit, and proofread content for accuracy, grammar, consistency and compliance with university brand standards.
• Develop and coordinate outreach opportunities to increase awareness of technology services and improve accessibility.
• Coordinate events that support technology initiatives.
• Develop graphical concepts and design interfaces based on customer requirements to convey messages effectively.
• Research trends and technology to ensure work meets highest industry standards.
• Establish and maintain cooperative working relationships with stakeholders.
• Provide excellent service and assist customers with efficient project communication.

Benefits

• Generous benefits, including health, dental, vision, tuition assistance, and retirement plans.
• A flexible work environment that supports work-life balance.
• A knowledge-sharing organization that collaborates with various partners.
• Opportunities for professional development and career advancement
• Access to cutting-edge technologies
• A collaborative and creative team culture
• A strong sense of purpose and impact in our work

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level