Digital Marketing Strategist

Keystone Technologies • Lansdale, PA

1d • Hybrid

About The Position

The Digital Marketing Strategist will elevate Keystones digital presence across social media, paid advertising, email marketing, and marketing automation. This role is responsible for creating, executing, and analyzing digital campaigns that increase engagement, drive demand, and support overall go-to-market strategy. This position focuses on maximizing impact through digital channels, content distribution, audience targeting, and campaign optimization. This is an ideal role for someone who loves building digital programs, experimenting with new tools, and continuously leveling up Keystones online visibility and engagement.

Requirements

• Bachelors Degree in Marketing, Communications
• 4-7 years in digital marketing, paid media, social media strategy, email marketing, or marketing automation
• Experience managing paid social and paid search campaigns
• Experience with marketing automation workflows and customer journey mapping
• Strong understanding of campaign analytics (Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Studio, etc.)
• Proficiency in building and optimizing email campaigns; HubSpot experience strongly preferred
• Strong understanding of SEO fundamentals for content, titles, and YouTube optimization
• Ability to write effective digital content, ad copy, and social posts
• Ability to manage multiple projects, deadlines, and campaigns with strong attention to detail
• Curiosity, creativity, and a continuous improvement mindset
• Strong communication skills and ability to collaborate across Marketing, Product, and Sales
• Uphold and implement Keystones Core Values, consistently aligning actions and decisions that reflect the core principles
• Comfortable with some domestic travel (~10%)

Nice To Haves

• Video and short-form content familiarity (YouTube, Reels, TikTok trends) a plus

Responsibilities

• Develop, execute, and optimize digital campaigns across email, social media, paid social, paid search, YouTube, and display advertising
• Own day-to-day management of Keystones social media platforms, including content planning, posting, community engagement, and performance reporting
• Concept and manage paid media campaigns with clear KPIs and ongoing optimization
• Execute and analyze email marketing campaigns, with an emphasis on testing, segmentation, and conversion
• Build and maintain marketing automation workflows to support customer journeys, product launches, and lead nurturing
• Increase visibility and engagement on Keystones YouTube channel through content management, optimization, and best practices
• Collaborate with the creative team to develop compelling digital-ready content (video, graphics, animations, short-form content, ad creative, etc.)
• Partner with other MarTech team members to improve analytics tracking, attribution insights, and digital performance dashboards
• Conduct keyword and audience research to shape targeting, content planning, and digital campaign strategy
• Monitor industry trends, platform updates, and new technologies to continually evolve Keystones digital approach
• Report on campaign performance, insights, and recommendations for continuous improvement
• Ensure digital content aligns with brand standards, messaging strategy, and compliance requirements
• Other duties as assigned

Benefits

• medical
• dental
• vision
• voluntary life insurance
• employer-paid group life insurance
• short-term disability
• a 401k plan with company match
• paid time off
• and philanthropic opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level