Digital Marketing Coordinator - Global Touring
About The Position
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer. Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations. If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer! Position Summary: The Digital Marketing Coordinator is responsible for show marketing and promotions within their designated region to drive ticket sales. This role will work closely with the Marketing Manager, agents, artist managers and bookers. The Digital Marketing Coordinator will build the infrastructure for digital marketing campaigns, create and submit all tour settlement materials, and provide additional show marketing support to the team.
Requirements
- High School Diploma or its equivalency (BA/BS Degree Preferred)
- 2-4 years of related work experience
- Experience with calendaring events
- Knowledgeable and skilled in MS Office (Excel, Word, Outlook and Powerpoint), Adobe Photoshop
- Basic accounting knowledge
- Strong PR and creative thinking skills, social media savvy, and organization skills
- Strong written and verbal communication skills
- Must have strong work ethic, problem solving and prioritization skills
- Ability to work independently and as part of a team
Nice To Haves
- Knowledge of the music industry preferred
Responsibilities
- Builds and maintains ad plans for Touring Team. Assist in coordination of media buying and evaluate and revise as necessary with marketing team to increase ticketing revenue and event exposure.
- Create, proof read and distribute e-cards and one-off email campaigns. Check that touring information and links are correct, communicate errors to designers, check for accuracy, communicate errors and sign off on final version.
- Monitor budget and accounting for marketing efforts and keep team up to date on spend status.
- Create and deliver all show settlement including actuals, backup and any special campaign notes.
- Places all pixel tracking for campaign conversions, configures and confirms activation including artist website, ticketing links and any additional tour site placement.
- Coordinate asset trafficking for digital media campaigns – banners, videos etc.
- Collect ticket links and keep central grid, check all links, pre-sale passwords, billing, art on ticket pages and venue websites
- Coordinating marketing support with ticketing (and other) partners
- Maintain good working relationships with partners, co-promoters and media.
Benefits
- Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
High school or GED
