Digital Marketing & Event Specialist
About The Position
Develops and executes digital marketing, communications, and advertising strategies and tactics for websites, social media channels, and email. Uses video, infographics, and more to improve brand awareness and increase participation in events, initiatives, and programs critical to the organization’s success. Monitors, analyzes, and reports on effectiveness of strategies across digital marketing channels to optimize use of resources for maximum impact. About ARUP: ARUP Laboratories is a national clinical and anatomic pathology reference laboratory and an enterprise of the University of Utah and its Department of Pathology. Based in Salt Lake City, Utah. ARUP proudly hires top talent to create a work environment of diversity, professional growth and continuous development. Our workforce is committed to the important service we provide to over one million patients each month. We always strive for excellence and have a strong desire to have involvement with the advances in medicine and the role laboratory services plays within each patient’s life. We never forget that there is a patient behind every specimen we receive. We are looking for individuals who want to contribute to ARUP's culture of accountability, integrity, service, and excellence. Consider joining our dynamic team.
Responsibilities
- Collaborating with internal stakeholders, strategizes, plans, and executes social and online advertising and promotional campaigns to increase participation in the organization’s events, initiatives, and programs
- Owns digital content creation, including writing copy, designing graphics and templates, and recording, editing, and producing video
- Oversees internal and external stakeholder review of content
- Works with internal and external teams to coordinate the dissemination of all assets
- Optimizes content for search engines and large language models
- Uses analytics tools to monitor, analyze, and report on effectiveness of strategies and uses insights to refine content to improve engagement
- Stays up to date on digital marketing trends and new features and incorporates them into campaigns to maximize reach
- Demonstrates familiarity with standard concepts, practices, and procedures within traditional advertising, marketing, and public relations
- Assists with content creation for nondigital advertising, marketing, and public relations channels as needed
- Works under supervision of leaders in the Corporate Marketing & Public Relations Department
- Other duties as assigned
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
