Digital Marketing Manager (U.S.A. Remote)

Danaher • Charlotte, NC

3d • $110,000 - $120,000 • Remote

About The Position

Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?
At Radiometer, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.
You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.
In our line of work, life isn’t a given - it’s the ultimate goal. When life takes an unexpected turn, our technology and solutions enable caregivers to make informed diagnostic decisions to improve patient care. This is our shared purpose at Radiometer and what unites all +4000 of us - no matter our roles or where in the world we’re located.
Radiometer is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we’re working at the pace of change to improve patient lives with diagnostic tools that address the world’s biggest health challenges. At Radiometer, our vision is to improve global healthcare with reliable, fast, and easy patient diagnoses.
Join a team where you can be heard, be supported, and always be yourself. We’re building a culture that celebrates backgrounds, experiences, and perspectives of all our associates. Look again and you’ll see we are invested in you, providing the opportunity to build a meaningful career, be creative, and try new things with the support you need to be successful.
Learn about the Danaher Business System which makes everything possible.
The Digital Marketing Manager for Radiometer is responsible for supporting the needs of our customers, which directly impacts patient health and overall well-being.
The Digital Marketing Manager is responsible for leading digital growth initiatives by developing and executing programs that drive lead generation, enhance brand visibility, and support account-based marketing across North America.
This position reports to the Director, Marketing and is part of the Radiometer North America Marketing Team and will be fully remote. Candidates must already reside in the US.
In this role, you will have the opportunity to:
Lead the strategy and execution of integrated digital marketing campaigns across paid media, email, web, and social channels.
Increase qualified lead volume and digital campaign return-on-investment (ROI)
Develop and manage Radiometer’s social media presence across LinkedIn and other relevant channels.
Build and manage account-based marketing (ABM) campaigns in collaboration with sales, utilize HubSpot or similar marketing automation tools.
Improve target account engagement, influenced pipeline, and develop closed loop campaign performance metrics

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 5+ years of experience in digital marketing in healthcare diagnostics industry
• Strong experience with HubSpot or similar marketing automation platforms
• Hands-on experience in executing and optimizing paid campaigns (LinkedIn, Google Ads, etc.)
• Experience collaborating with sales teams on Account-Based Marketing (ABM) programs
• Basic troubleshooting experience in: Electromechanical, Networking or IT system upgrades.
• Ability to travel – Up to 20%

Nice To Haves

• 5+ years of experience in marketing healthcare diagnostics.

Responsibilities

• Lead the strategy and execution of integrated digital marketing campaigns across paid media, email, web, and social channels.
• Increase qualified lead volume and digital campaign return-on-investment (ROI)
• Develop and manage Radiometer’s social media presence across LinkedIn and other relevant channels.
• Build and manage account-based marketing (ABM) campaigns in collaboration with sales, utilize HubSpot or similar marketing automation tools.
• Improve target account engagement, influenced pipeline, and develop closed loop campaign performance metrics

Benefits

• Radiometer, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level