Digital Marketing Manager (Full Time)

The Summit Area YMCA•Summit, NJ

just now•$55,000 - $70,000

About The Position

Bring stories to life. Grow community. Make an impact. The Summit Area YMCA is looking for a tech-centric, creative storyteller who knows how to turn marketing goals into content that connects. In this role, you’ll shape how thousands of people experience the Y online, from emails and web content to social posts and ad campaigns that drive real engagement. If you are someone who wants to harness their marketing skills, digital knowledge, and AI-prompts for good to help one of the area’s largest nonprofits make a visible impact informing, engaging and uplifting our community every single day, this is your chance. Position Summary: The Digital Marketing Manager is a hands-on role responsible for bringing ideas to life across the Y’s digital platforms. From web and email to social media and paid campaigns, you will create, publish, and manage content that drives engagement and connects people to our programs and mission. This role blends creativity with execution. You will not only develop content, but also ensure it is accurate, on-brand, and performing effectively. Working closely with the Marketing & Leadership Team, you will help plan and execute campaigns that increase awareness, participation, and community impact. You may be the right fit if… You enjoy creating content that people actually want to click, read, and share You are both creative and organized, you can design a post and track its performance You like variety in your work and can shift between projects with ease You know your way around the backend of a website and are an experienced email designer who understands strategies for creating and optimizing emails that delight and compel You have an eye for detail and care about getting things right You enjoy being part of a team but can also take ownership of your work You understand the importance of representing a people-centric, family friendly brand online You want your work to support a mission that makes a difference in the community

Requirements

Bachelor’s degree in Marketing, Communications, Interactive Media or a related field preferred, or equivalent experience.
2–4 years of experience in digital marketing, advertising, communications, or a related field.
Prior experience executing digital campaigns across website, email, social, and digital advertising platforms. Working knowledge of WordPress, Mailchimp, Canva, Meta, Google Analytics is a plus.
Proficient in Adobe Creative Suite, Microsoft 365, Google Workspace, and general PC skills.
Very tech savvy and can quickly learn new software/applications.
Strong content creation skills, including copywriting and basic graphic, photo, and video editing.
Highly organized with strong attention to detail; able to manage multiple projects and deadlines while maintaining accuracy and brand consistency.
Able to independently travel between the Summit Area YMCA branches.

Responsibilities

Coordinate and execute digital marketing campaigns across web, email, social media, digital signage, and paid advertising
Create and publish content including copy, graphics, and video for digital platforms
Manage and update website content to ensure accuracy, functionality, and brand consistency
Develop and send email communications such as newsletters and automated campaigns
Support social media channels through scheduling, posting, and engagement
Run and monitor paid advertising campaigns across platforms like Google and Meta
Capture and edit photo and video content to support campaigns and storytelling
Maintain organized digital media and project files
Ensure all content aligns with brand standards and accessibility best practices
Track basic performance metrics and support ongoing campaign improvements
As well as work on other related projects as needed