Digital Marketing Manager

Quvia•Miramar, FL

About The Position

Quvia is seeking a Digital Marketing Manager to build and scale our digital marketing programs across web, paid media, email, and account-based initiatives. This role owns Quvia’s digital strategy, driving measurable engagement with priority accounts across long, complex B2B buying journeys. This is a hands-on role in a fast-growing startup environment, responsible for establishing the foundation of Quvia’s digital marketing function. The role operates with significant autonomy and is expected to grow in scope and impact as the company scales.

Requirements

5–8 years of experience in B2B digital marketing with end-to-end program ownership
Strong experience with: Website performance and conversion optimization
LinkedIn and Google Ads in a B2B context
Email marketing and lifecycle or nurture programs
Account-based or target-account marketing approaches
Experience with HubSpot (or similar) for marketing automation, email, lifecycle management, and reporting, and with Webflow for website content management and optimization
Experience marketing complex, technical products with long sales cycles and multiple decision-makers
Strong analytical skills and comfort using data to guide strategy and execution
Strong program and project management skills, with the ability to plan, prioritize, and execute multiple initiatives simultaneously
Ability to operate independently in a small, fast-moving team
Clear written and verbal communication skills

Responsibilities

Digital strategy and program ownership
Own Quvia’s digital marketing strategy across channels, aligned to business goals and target accounts
Define priorities, budgets, and success metrics for all digital programs
Translate high-level objectives into clear, executable digital plans and campaigns
Own Quvia’s presence and performance across priority digital channels, including LinkedIn, with a focus on account engagement and measurable outcomes
Website and conversion optimization
Own website strategy and performance, including information architecture, page strategy, landing pages, and conversion flows
Define requirements for website content and experiences needed to support target accounts and complex B2B buying journeys, in partnership with cross-functional stakeholders
Use analytics, testing, and performance insights to continuously improve engagement, conversion, and account progression
Paid media and account-based programs
Plan, execute, and optimize paid programs across LinkedIn Ads and Google Ads
Build account-based campaigns focused on engaging priority accounts and buying committees
Manage targeting, creative testing, budgets, and ongoing optimization across channels
Email marketing and lifecycle engagement
Establish and own Quvia’s email marketing program, starting with core communications such as newsletters
Evolve email strategy and execution over time to support account engagement and longer B2B sales cycles as business needs grow
Coordinate email with paid and web programs to support account progression and engagement
Marketing technology, analytics, and measurement
Manage and optimize the digital marketing toolset, including analytics, marketing automation, and advertising platforms
Establish clear reporting and dashboards to track performance, account engagement, and pipeline influence
Use data to inform decisions, prioritize efforts, and continuously improve program effectiveness
Testing, optimization, and innovation
Identify and evaluate new tools, platforms, and strategies to improve reach and engagement with target accounts
Lead testing and experimentation across channels, messaging, and formats
Apply learnings to scale what works and refine or retire what does not