Digital Marketing Manager

Vertex Pharmaceuticals • Boston, MA

1d • $120,000 - $180,000 • Hybrid

About The Position

We are seeking a highly strategic Digital Marketing Manager to join our pharmaceutical marketing team. This individual will partner closely with therapeutic area teams to shape and execute digital strategies that drive disease awareness, thought leadership, and stakeholder engagement across global markets. The role will utilize social listening, search analytics and other digital landscape analysis techniques to inform business strategy and optimize patient and HCP engagement.

Requirements

• Bachelor’s degree required.
• 5+ years of experience in digital marketing, digital strategy, or digital engagement, preferably within the pharmaceutical or healthcare industry.
• Proven track record of managing digital programs.
• Demonstrated experience in social listening platforms, influencer marketing/DOL identification, and digital analytics.
• Strong understanding of regulatory, compliance, and privacy considerations in pharmaceutical marketing.
• Excellent communication, stakeholder management, and cross-functional leadership skills.
• Ability to translate complex data and insights into actionable business strategies.

Responsibilities

• Digital Strategy & Landscaping Lead digital landscaping across assigned disease areas to identify emerging trends, competitive activities, audience behaviors, and innovation opportunities.
• Translate insights into actionable strategies to guide digital engagement, content development, and market-shaping activities.
• Partner with brand teams and cross-functional insight generation stakeholders to align digital strategies with business objectives and local market execution.
• Digital Opinion Leader (DOL) Engagement Lead in identifying, profiling, and engaging Digital Opinion Leaders (HCPs, patient advocates, and influencers) across multiple channels and platforms.
• Drive DOL activation strategies that are compliant, scalable, and measurable.
• Collaborate with medical, legal and regulatory teams to ensure compliant execution and risk mitigation.
• Establish metrics to measure the effectiveness of DOL partnerships and their impact on disease area strategies.
• Social Listening & Search Analytics Insights Lead social listening and search analytics programs to better understand online opportunities with HCP, patient, and advocacy communities.
• Analyze insights to understand sentiment, unmet needs, content opportunities, and reputational risks.
• Provide data-driven recommendations to inform content creation, disease awareness campaigns, and corporate reputation management.
• Cross-Functional Leadership Serve as the subject matter expert in digital innovation for assigned disease areas.
• Partner with local affiliates, agencies, and cross-functional stakeholders (Marketing, Medical, Legal, Regulatory, Corporate Communications, Competitive Insights) to drive alignment, scalability, and best practices.
• Manage agency partners and digital vendors to deliver high-quality, compliant, and impactful outputs.
• Act as a champion for digital transformation, sharing best practices and building organizational capability.

Benefits

• This role is eligible for an annual bonus and annual equity awards.
• Some roles may also be eligible for overtime pay, in accordance with federal and state requirements.
• At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations.
• From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees