Digital Marketing Manager

Ketryx • Boston, MA

20h • $80,000 - $125,000 • Hybrid

About The Position

This is a high-impact opportunity to build and scale Ketryx’s demand generation engine at a critical stage of growth. As a Digital Marketing Manager, you will design and execute multi-channel campaigns that drive awareness, engagement, and pipeline.
You will create and optimize campaigns that drive registrations, downloads, and qualified engagement, using channels such as paid media, email, LinkedIn, and partner promotions. You’ll play a key role in building predictable, high-quality pipeline that supports Ketryx’s growth in a fast-moving, AI-native environment.

Requirements

• 1–3+ years of experience in B2B SaaS demand generation or digital marketing.
• Experience executing multi-channel campaigns across paid media, email, and social channels.
• Proven ability to drive registrations, downloads, or event participation.
• Experience with tools such as HubSpot, Google Ads, LinkedIn Ads, and Google Analytics.
• Strong ability to manage multiple campaigns and work independently.
• Clear, concise communicator with strong collaboration skills.

Nice To Haves

• Experience in high-growth B2B SaaS environments.
• Familiarity with account-based marketing (ABM) programs.
• Experience working with agencies or external marketing partners.
• Exposure to AI-driven marketing tools and workflows.

Responsibilities

• Design and execute multi-channel digital marketing campaigns across LinkedIn, email, paid media, and industry publications.
• Build and optimize campaigns that drive registrations, downloads, and qualified engagement.
• Partner closely with Sales and BDRs to ensure strong lead follow-up and pipeline conversion.
• Build and refine website conversion paths including landing pages, forms, and nurture flows that reliably turn interest into sales-qualified pipeline.
• Analyze campaign and funnel performance to identify what drives pipeline and scale successful efforts.
• Leverage AI and automation tools to improve targeting, messaging, and campaign performance.
• Collaborate cross-functionally and with trade publications and partners to execute high-impact integrated campaigns.

Benefits

• Competitive compensation
• Generous stock options possible
• Work in an exciting field with a positive impact on the world
• Opportunity to learn and grow as part of a global team
• Generous PTO for full-time

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed