Digital Marketing Manager

Gravitational Marketing • Orlando, FL

1d • Remote

About The Position

Are you a results-driven digital marketer with a knack for innovation? Do you love turning data into actionable strategies while working in a dynamic and inspiring environment? Join Gravitational Marketing as our next Digital Marketing Manager and help businesses grow while doing work you love! Why You’ll Love Working Here: A positive, success-minded culture where life and business are ESP—Enjoyable, Simple & Prosperous. An exciting, creative work environment where your ideas matter. Opportunities to help businesses grow while achieving personal and professional fulfillment. Recognition as one of Central Florida’s Best Places to Work, with national “Great Place to Work” certification and other accolades. Leadership driven by innovation and purpose, led by UCF grads and Orlando’s “Most Influential” professionals. What You’ll Do: Lead and manage the digital marketing team, providing guidance, support, and strategic direction to ensure success across all campaigns. Conduct regular development meetings with team members to foster growth, align goals, and enhance overall performance. Craft and execute winning strategies across digital channels (Google Ads, Meta, email marketing, SEO, etc.) to boost client leads, conversions, and revenue. Manage and optimize daily budgets for SEM/PPC campaigns on platforms like Google and Facebook, maximizing ROI through bid adjustments, ad copy testing, and strategic refinements. Provide data-driven insights using tools like Google Analytics to evaluate campaign effectiveness and identify improvement opportunities. Collaborate with teams on landing page creation and optimization to enhance user experience and conversions. Lead client calls, delivering actionable insights and on-the-spot analysis. Stay ahead of the curve by adopting and experimenting with the latest digital marketing tools and trends. This role is primarily remote, but will require you to come into the office one time per month for a company-wide meeting.

Requirements

• Bachelor’s degree or equivalent experience.
• 5+ years of digital marketing experience (automotive experience a plus).
• Expertise in PPC, SEO, social media marketing, and analytics.
• Google Ads certification.
• Proficiency with AdWords Editor, Facebook Ad Center, Microsoft Excel, and Word.
• Strong analytical skills to turn insights into results.
• Creative thinking and innovation in digital marketing offerings

Nice To Haves

• Excellent verbal and written communication skills.
• A confident, engaging personality that fosters trust and rapport.
• Strong project management and organizational skills, with attention to detail and deadlines.

Responsibilities

• Lead and manage the digital marketing team, providing guidance, support, and strategic direction to ensure success across all campaigns.
• Conduct regular development meetings with team members to foster growth, align goals, and enhance overall performance.
• Craft and execute winning strategies across digital channels (Google Ads, Meta, email marketing, SEO, etc.) to boost client leads, conversions, and revenue.
• Manage and optimize daily budgets for SEM/PPC campaigns on platforms like Google and Facebook, maximizing ROI through bid adjustments, ad copy testing, and strategic refinements.
• Provide data-driven insights using tools like Google Analytics to evaluate campaign effectiveness and identify improvement opportunities.
• Collaborate with teams on landing page creation and optimization to enhance user experience and conversions.
• Lead client calls, delivering actionable insights and on-the-spot analysis.
• Stay ahead of the curve by adopting and experimenting with the latest digital marketing tools and trends.

Benefits

• Time Off: 5 weeks of PTO
• Retirement Savings: Automatic 3% employer 401(k) contribution (after one year).
• Fun Extras: Themed office activity days and a casual work environment.
• Kindle Book Club to support continuous learning.
• Monthly Flexible-Spending Benefits Stipend, so you can invest in the benefits that best support you.
• Health Benefits: Comprehensive insurance and supplemental benefits through our Section 125 plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees