Digital Marketing Specialist

Fleet Feet • Carrboro, NC

12d • Hybrid

About The Position

The Digital Marketing Specialist will gain hands-on experience in copywriting, SEO, content creation, e-commerce merchandising, and other digital marketing strategies. They will support ongoing initiatives while contributing fresh ideas to drive continued growth. This position offers an exciting opportunity to be part of a motivated and creative team dedicated to expanding our online presence. This position is hybrid, with the expectation of being in the office 3 days per week.
Apply now and help us inspire the runner in everyone.

Requirements

• Currently enrolled in a college or university program, preferably pursuing a degree in marketing, communications, business, or a related field
• Strong interest in digital marketing, SEO, and content creation; previous digital marketing experience preferred
• Excellent written and verbal communication skills
• Proficiency in Google Docs, Google Sheets, and other Google Workspace products
• Familiarity with SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, Semrush,etc)
• Ability to work independently and as part of a team
• Strong attention to detail and organizational skills
• A passion for learning and staying up-to-date with the latest digital marketing trends

Responsibilities

• Optimize website content, including product descriptions and articles, for improved search engine rankings
• Monitor and analyze website performance metrics to track SEO progress and identify areas for improvement
• Conduct keyword research and analysis to identify opportunities for organic search traffic
• Write engaging and informative copy and product descriptions
• Collaborate with the design team to create visually appealing content when necessary
• Utilize analytics tools to track website traffic, user behavior, and campaign performance
• Analyze data using Google Analytics, Google Search Console and other SEO tools to identify trends, opportunities, and areas for improvement
• Create data-driven reports to inform marketing strategies

Benefits

• Robust benefits package including medical, dental, vision, FSA, HSA, EAP, and more
• 401(k) with 4% employer match and immediate vesting (available to part- and full-time employees age 21+ at company-owned stores)
• Training and advancement opportunities across the Fleet Feet brand
• Professional development programs, including mentorship, employee resource groups, and monthly learning sessions
• Community involvement and service initiatives supporting local engagement
• Discounts on training programs and products
• Supportive, passionate teammates who live the mission every day

What This Job Offers

• Career Level: Intern
• Education Level: No Education Listed