Digital Marketing Specialist

Anaheim Ducks Hockey Club•Anaheim, CA

2d•$70,000 - $74,000•Onsite

About The Position

The Digital Marketing Specialist is responsible for coordinating all Anaheim Ducks online advertising to effectively maximize ticket sales revenue, data acquisition, fan engagement and lead generation. The Digital Marketing Specialist is also responsible for analyzing and reporting in addition to working with or alongside email and other digital marketing campaigns to maximize campaign performance.

Requirements

Bachelor’s Degree in a related field
Minimum of 2-3 years of experience in paid advertising, digital marketing or related field
Experience in placing advertisements, paid social media, google ads and other platforms
Experience in advertising reporting, ad creative, and ROI tracking
Prior experience with lead generation and nurturing, marketing automation, email marketing, basic html editing, landing page development, surveys, forms, social media, and campaign reporting
Understanding of display, SEM strategies and best practices
Use Excel and other reporting tools to organize and visualize campaign planning/reporting
Must possess strong organizational skills, be self-motivated and creative
Able to communicate effectively, both orally and in writing
Flexible schedule with the ability to work nights and weekends as required

Nice To Haves

Knowledge of lead generation and nurturing, marketing automation, email marketing, basic html editing, landing page development, surveys, forms, SMS, social media, and reporting a plus
Knowledge of Adobe Photoshop a plus
Knowledge of hockey a plus

Responsibilities

Execute paid digital advertising campaigns including but not limited to paid social media, ctv, and google ads
Maintain the paid media budget
Provide support for revenue generating campaigns and branding/fan engagement promotions
Work with vendors to develop and optimize online advertising campaigns (display, Spotify, ctv, SEM, Performance Max) for Ducks and Honda Center Premium Seating products
Monitor creative placement and ROI to maximize the advertising investment
Ensure that all sales and marketing messages are delivered in a timely manner
Work with New Media department on the tracking and development of campaign landing pages and the trafficking of promotional/sales messages on the Ducks mobile app, websites, and other internal assets
Work with Social Media Producer and Digital Content Producer to develop campaigns to support sales initiatives, merchandise, and other marketing efforts on social sites
Track best practices from other teams and companies in digital marketing and advertising spaces
Liaison with Ticketmaster to maximize the use and performance of TM’s marketing assets
Assist the Director of Digital Marketing & Analytics with the team’s analytical efforts, including pointing out trends and outliers in the consistent reporting
Assist with Ducks and Honda Center marketing initiatives as requested, including select Anaheim Ducks promotions at Honda Center and in the community
Perform other projects as assigned