Digital Marketing Specialist

AdeptAg•Oberlin, OH

1d•Onsite

About The Position

We are seeking a highly skilled Digital Marketing Specialist to join our marketing team in Oberlin, OH. The Digital Marketing Specialist is a hands-on technical execution role responsible for website management, video production and editing, written content support, and marketing analytics. This position reports to the Director of Marketing and works in close collaboration with the Marketing Assistant and cross-functional teams across the organization. The ideal candidate is a self-starter who takes initiative and stays organized when balancing multiple projects. Who We Are AdeptAg LLC is a leader in the controlled environment agriculture industry as an integrator of growing solutions for our customers both domestic and international. AdeptAg is constantly helping to meet the challenges of today’s growers with innovative and cost-efficient solutions. Why Work for Us Competitive Compensation Package, including Generous 401K (with Company Paid Contribution), Medical, Dental, Vision, Company Paid Life Insurance, Voluntary Life Insurance, Voluntary Accident Insurance and Disability Insurance.

Requirements

Bachelor's degree in marketing, communications, business, or related field preferred
3-5 years of experience in Digital Marketing, Content Marketing or similar
B2B experience (manufacturing, agriculture, horticulture, or industrial preferred)
Video editing proficiency (Premiere Pro, Final Cut, or similar) and working videography/photography skills
Website management experience in WordPress, including content updates, backend collaboration, and minimal coding (HTML, CSS)
HubSpot experience preferred; experience with similar platforms (e.g., Mailchimp, Constant Contact)
Working knowledge of Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator)
Proficiency in Google Analytics and YouTube Analytics
Microsoft Excel proficiency
Strong collaboration and communication skills across cross-functional teams
Excellent written and verbal communication skills

Responsibilities

Website Management Maintains the company WordPress website, including structure, backend and content updates, technical enhancements and broken link fixes
Manage updates across product pages, careers, news, and other key website sections
Collaborate with appropriate internal teams to ensure product accuracy, brand consistency, and customer-friendly site experience
Executes SEO updates including on-page elements like metadata, tags, and keyword integration to support search visibility and rankings
Maintains the digital catalog app used on RSM iPads, ensuring product data, branding, and user experience are consistent and up to date
Content Production - Video Collaborates with the Director of Marketing to align video content with overall digital media strategy, messaging, and brand tone
Coordinates the capture and organization of visual content from customer visits and internal projects; leverages field teams to collect footage when appropriate
Edits video content to align with brand and strategy
Owns and manages AdeptAg's YouTube channel, including uploads, SEO metadata, thumbnails, and performance reporting
Coordinates with the Marketing Assistant on video distribution to social media platforms (LinkedIn, Instagram, TikTok)
Ensures all video content is brand-aligned, current, and optimized for cross-channel use (website, social media, etc.)
Maintains the central photo/video library, ensuring content is accessible, properly labeled, and stored for Sales and Marketing use
Content Production - Written & Email Supports content development for articles, case studies and marketing campaigns in collaboration with the marketing team
Assists with email campaign creation and copywriting in HubSpot, including drafting copy, building emails, and supporting workflow setup
Analytics & Reporting Monitors and analyzes performance data across Google Analytics, YouTube Analytics, and HubSpot
Develops and maintains monthly KPI reports to track marketing performance and inform strategy