Digital Marketing Specialist

NFP•Austin, TX

16h•$68,000 - $90,000

About The Position

The Digital Marketing / Content Specialist is a hands-on, execution-focused role responsible for the creation, optimization, distribution, and performance measurement of digital content and marketing initiatives across enterprise websites and digital channels. Operating within an internal MarTech, agency-style delivery model, this role blends content management, SEO (on-page and technical), website operations, paid media support, analytics, and platform governance . The specialist owns work from implementation through optimization and reporting. This role is ideal for a self-directed professional who thrives in complex environments, manages multiple concurrent initiatives, and brings a high level of critical thinking and attention to detail to continuously improve digital performance across brands, programs, and markets.

Requirements

Strong hands-on experience with enterprise CMS platforms.
Hands-on understanding of SEO fundamentals, on-page optimization, and technical SEO concepts.
Proficiency with analytics and SEO tools (GA4, Search Console, SEMrush/Ahrefs/Moz, Looker Studio).
Working knowledge of HTML, CSS, and website architecture.
Experience with website migrations, content audits, and SEO preservation strategies.
Strong analytical and problem-solving skills with a data-driven mindset.
Excellent written and verbal communication skills.
Ability to manage multiple projects in a fast-paced, internal agency environment.
High attention to detail and commitment to quality.
Adaptability and continuous learning orientation.
Comfortable working autonomously while collaborating cross-functionally.
Critical thinking and sound judgment in ambiguous or evolving situations.
Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, Information Systems, or a related field (or equivalent practical experience).
5–7+ years of hands-on digital marketing experience in an enterprise organization or large agency environment.
Demonstrated experience in content management, SEO, analytics, and digital platform operations.

Nice To Haves

Relevant certifications (Google Analytics, Google Ads, SEO tools) are a plus.
Experience supporting multi-brand, multi-market, or global digital ecosystems preferred.

Responsibilities

Content & Website Management Manage, publish, and maintain content across enterprise CMS platforms (e.g., WordPress, Umbraco, Kentico).
Create, edit, proofread, and optimize digital content across websites, landing pages, blogs, email, and campaign assets.
Ensure content accuracy, brand consistency, accessibility (WCAG), compliance (legal, privacy, data security), and localization readiness.
Maintain site structure, page hierarchies, CTAs, and internal linking to support user experience and conversion.
Execute on-page SEO including keyword research and mapping, metadata optimization, internal linking, content structure improvements, and post-publish optimization.
Support SEO audits, competitive analysis, and ongoing optimization initiatives across multiple brands and regions.
Implement SEO best practices during content updates, migrations, and new page launches.
Support and execution of paid search and paid social campaign initiatives, including content alignment, landing page optimization, and performance analysis.
Write short-form copy and CTAs designed to drive engagement and conversion.
Support or lead website content migrations related to CMS changes, acquisitions, consolidations, and re-platforming efforts.
Execute content audits, data mapping, formatting, URL redirects, and SEO preservation strategies during migrations.
Validate post-launch functionality, responsiveness, UX, and SEO performance.
Read, interpret, and analyze dashboards and reports using GA4, Google Search Console, Looker Studio, and related tools to assess performance and identify optimization opportunities.
Monitor content, SEO, and campaign performance; identify trends, issues, and optimization opportunities.
Translate data into actionable insights and clearly communicate recommendations to stakeholders.
Contribute to measurement planning, KPI definition, tagging requirements, and performance benchmarks.
Apply data-driven decision-making to optimize content, SEO performance, and digital experiences.
Partner with marketing managers, content teams, designers, developers, sales, and regional stakeholders to execute digital initiatives.
Operate effectively within established MarTech governance, documentation, and workflow standards.
Manage multiple concurrent requests while maintaining accuracy, quality, and deadlines.
Stay current on digital marketing, SEO, analytics, and CMS best practices and proactively recommend improvements.
Document workflows, optimizations, and platform changes in alignment with MarTech governance standards.