Digital Marketing Specialist

Informa Group Plc. • Fort Lauderdale, FL

19h • $64,000 - $72,000 • Onsite

About The Position

This role is based in our Fort Lauderdale, Sarasota or Orlando office.
The Digital Marketing Specialist is a highly motivated, creative, and performance-driven marketer with a passion for digital growth and measurable outcomes.
Reporting to the Marketing Manager, as the Digital Marketing Specialist, you are responsible for attendee and exhibitor digital campaign execution across email, web, and social media channels in support of South Florida Ventures events.
You will play a key role in the delivery and success of paid and owned-channel digital campaigns and initiatives that support marketing objectives, including acquisition and lead generation, awareness, retention and engagement, conversion, revenue, and other marketing and content objectives as necessary.
The day-to-day focus may vary, from supporting strategic planning and campaign development to hands-on execution, optimization, cross-functional coordination, and performance reporting.

Requirements

• 4+ years of hands-on experience in digital marketing and campaign execution (B2B and/or events marketing preferred)
• Strong understanding of digital marketing tactics with emphasis on paid media, social, email, and website performance
• Proven experience managing brand social media accounts (Instagram, Facebook, LinkedIn, YouTube)
• Experience executing multichannel digital marketing campaigns across paid + owned channels with consistent measurement practices
• Experience using email deployment systems and marketing automation platforms
• Google Analytics (GA4) expertise, including conversion/event tracking understanding
• GA4 dashboard creation and management for website and campaign performance reporting
• StackAdapt management and expertise (programmatic planning, targeting, creative deployment, optimization)
• Website/CMS experience and basic HTML knowledge (WordPress or similar CMS experience is a plus)
• Bachelor’s degree in Marketing or related field
• An entrepreneurial spirit and desire to take projects and run with them
• Strong written and verbal communication skills
• Goal-oriented, self-motivated and adapts to changing situations and requirements
• Proven ability to work cross-functionally with internal and external partners to achieve objectives
• Experience interfacing with external agencies
• Ability to analyze and interpret data and create reports used to provide insight to key stakeholders

Nice To Haves

• Adobe Analytics expertise (desired) including analysis workflows and dashboard/report creation
• Google Performance Max expertise (desired) including campaign structure, asset best practices, and budget optimization
• Working knowledge of Jira or Monday.com for project management is desired, applying agile principles to marketing execution
• AEM and ESA frames knowledge, including forms/frames creation, management, and updates
• Website/CMS experience and basic HTML knowledge (WordPress or similar CMS experience is a plus)
• Interest in beauty, beauty experience and understanding of industry a plus
• Fluency in Spanish is desired. Fluency in Portuguese is a plus.

Responsibilities

• Assist with execution of paid digital campaigns, including interfacing with external agencies and vendors to provide needed assets, links, tracking codes, etc., and to ensure campaigns are on schedule and budget
• Working with the Marketing Manager, and Sr. Director or Marketing, develop social media and email strategies and timelines
• Manage programmatic advertising campaigns, including audience targeting, creative deployment, budget pacing, and performance tracking
• Deploy geofencing campaigns based on strategic needs and location-based targeting
• Execution of social media planning and content, including interfacing with PR agency on influencer marketing tactics
• Manage Google Performance Max and other paid media platforms to maximize ROI and optimize budget allocation
• Coordinate campaign trafficking with agencies/vendors (creative specs, links/UTMs, pixels, conversion events, launch readiness)
• Execute end-to-end emails campaigns, from initiating the design to testing, deploying and pulling reports
• Monitor digital ad performance and provide insights/recommendations to improve CTR, CVR, CPA/CPL, ROAS, and funnel progression
• Support retargeting and audience segmentation strategies to improve conversion rates and lower acquisition costs
• At the direction of the Marketing Manager, make updates to the website and work with external agency on completing any structural updates and additions to the site
• Work with creative team on development and delivery of needed campaign materials; ensuring copy and creatives are consistent in brand look, feel, and voice
• Plan and execute social media content across platforms (e.g., Instagram, Facebook, LinkedIn, YouTube), including live/onsite coverage as needed
• Partner with creative teams to develop digital assets and ensure copy/creative are consistent with brand voice and visual standards
• Support paid brand sponsorship digital campaigns and partner deliverables across digital placements
• Write clear, targeted, conversion-oriented marketing copy for digital channels
• Ensure campaign and social tracking/reporting is delivered on schedule; produce post-campaign reports and optimization recommendations
• Manage digital marketing budgets including spend tracking, invoice coding, reconciliation, and reporting
• Support the execution of any paid brand sponsorship digital campaigns
• Actively contribute creative ideas for new campaigns, customer / segment targeting, and owned-channel optimization based on past campaign performance, current trends, best practices, and understanding of marketing and business objectives
• Write creative, impactful, and targeted marketing copy
• Reporting and analysis: Ensure tracking and reporting on all campaigns and social media efforts are delivered on schedule; manage post campaign report creation
• Provide budgetary support including billing, coding of invoices, reconciliation, and tracking
• Attend all South Florida Ventures events to manage social channels and provide onsite supports as needed
• Provide support to Marketing Manager and marketing team on additional/other initiatives and projects as needed

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level