Digital Marketing Strategist

O'Brien Auto Team of Bloomington- Normal•Normal, IL

About The Position

Digital Marketing Specialist – Fixed Operations About O'Brien Digital O'Brien Digital is the strategic marketing engine behind the O'Brien Auto Team—one of Central Illinois' fastest-growing automotive groups. We support multiple rooftops and brands with a performance-minded approach to marketing that blends data, speed, creativity, and real accountability. We're building a digital team that knows how to turn strategy into measurable business results. For this role, that means helping our service and parts departments drive more appointments, more qualified traffic, and stronger fixed ops performance across our stores. Position Summary We're looking for a Digital Advertising Specialist focused on Fixed Operations. This person will own paid digital campaigns designed to grow service lane traffic, promote parts and seasonal offers, and generate measurable results for our dealerships. This role is ideal for someone who understands paid media, local targeting, conversion tracking, and performance optimization—and who gets excited about turning ad spend into booked appointments and real store traffic.

Requirements

2–4 years of hands-on digital advertising or performance marketing experience
Strong experience with Google Ads and Meta Ads Manager
Proven ability to manage, optimize, and report on paid campaigns with measurable business outcomes
Familiarity with conversion tracking, UTM tagging, audience segmentation, and campaign reporting
Strong analytical mindset and comfort working inside Google Analytics, dashboards, and platform reporting tools
Excellent organization and project management skills in a fast-moving, multi-location environment
Clear written and verbal communication skills
Self-starter mentality with the ability to work independently and collaboratively

Nice To Haves

Automotive, retail, service-based, or lead-generation marketing experience
Experience marketing fixed ops, service departments, or appointment-driven businesses
Google Ads certification and/or Meta certification
Familiarity with CRM tools, service schedulers, and attribution challenges in multi-location businesses
Experience testing landing pages, offers, and local campaign variations by market

Responsibilities

Build, launch, and optimize paid campaigns across Google Ads, Meta, YouTube, and other relevant platforms
Create campaigns for service, parts, tires, brakes, oil changes, seasonal maintenance, and rooftop-specific promotions
Develop audience targeting, remarketing, geo-targeting, and offer strategies tailored to each store and market
Manage campaign budgets with a strong focus on efficiency, lead quality, and conversion volume
Support service departments with campaigns that increase appointment volume and promote high-value fixed ops services
Partner with store leadership to align promotions with service goals, capacity, and seasonal demand
Help translate service priorities into clear offers, landing page recommendations, and ad messaging that converts
Identify opportunities to improve performance across rooftops, brands, and service categories
Monitor campaign KPIs daily and make adjustments based on performance trends
Track calls, form fills, scheduler conversions, cost per lead, and other key fixed ops metrics
Run A/B tests on creative, copy, offers, audiences, and landing pages
Build reports and dashboards that clearly show what is working, what needs attention, and where to scale
Work closely with service managers, fixed ops leaders, dealership teams, and marketing leadership
Coordinate with creative partners to develop ad assets that are clear, timely, and performance-focused
Collaborate with internal teams and external vendors to ensure campaigns launch smoothly and track correctly
Maintain strong communication across multiple stores and priorities without losing momentum