Digital Marketing Strategist

Cirrus • Alcoa, TN

28d

About The Position

Cirrus Aircraft is the recognized global leader in personal aviation and the
maker of the best-selling SR Series piston aircraft and the Vision Jet™, the
world’s first single engine Personal Jet and recipient of the 2017 Robert J.
Collier Trophy. Founded in 1984, the company has redefined performance, comfort
and safety in aviation with innovations like the Cirrus Airframe Parachute
System® (CAPS®) – the first FAA-certified whole-airframe parachute safety system
included as standard equipment on an aircraft. To date, worldwide flight time on
Cirrus aircraft has passed nine million hours and over 170 people have returned
home safely to their families as a result of the inclusion of CAPS® as a
standard feature on all Cirrus aircraft. The company has three locations in the
United States, located in Duluth, Minnesota, Grand Forks, North Dakota and
Knoxville, Tennessee.  Find out more at www.cirrusaircraft.com

Requirements

• Bachelor's degree in Marketing, Advertising, Business, Communications, or related field required.
• 2-4 years of hands-on experience managing paid digital advertising campaigns required.
• 2+ years of direct experience with Meta Ads Manager (Facebook/Instagram advertising) required.
• 2+ years of direct experience with Google Ads (Search, Display, and/or YouTube) required.
• 1+ years of experience with LinkedIn Campaign Manager or similar B2B advertising platforms preferred 
• Strong proficiency with Google Analytics 4 (GA4) and Google Tag Manager.
• Knowledge of conversion tracking implementation, pixel/tag management, and event tracking

Responsibilities

• Plan, develop, launch, and manage paid advertising campaigns across Meta, Google Ads, LinkedIn, and other relevant paid channels.
• Build and refine audience segments using demographic, behavioral, and interest-based targeting to reach qualified prospects.
• Monitor campaign performance daily, making data-driven optimizations to bidding strategies, ad creatives, audience targeting, and budget allocation 
• Create and maintain comprehensive performance reports and dashboards using tools like Google Analytics, TapClicks, and other analytics platforms.
• Implement and maintain conversion tracking, including pixels, tags, and event tracking across all paid channels.
• Stay current on platform updates, new advertising features, industry trends, and best practices across all paid media channels.
• Travel requirements are estimated at 10%.
• Other team support duties as assigned.

Benefits

• 401(k) Plan: Dollar-for-dollar match up to 5% after 90 days, with 100% vesting.
• Employer-Paid Coverages: Group term life, short- and long-term disability insurance.
• Comprehensive Health Coverage: Medical, vision, dental, with additional dependent coverage options.
• Free Health Tracking: With rewards for meeting health goals.
• Generous PTO: 120 + hours accrued within the first year.
• Employee Referral Bonus: For referring talented candidates.
• Career Development: Tuition reimbursement and professional growth opportunities.
• Exclusive Discounts: Access to partner and marketplace discounts.
• Community & Engagement: Company and employee clubs at various locations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level