Director, Account Engagement Marketing, Rare Diseases

Sanofi • Cambridge, MA

3d

About The Position

Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs. We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world. Sanofi US Rare Diseases have modernized a successful 30+ year rare disease business so that we are positioned to deliver new therapies over the next 5 years and maintain our leadership position in the pharma environment. We operate in an innovative model that focuses on solutions-focused engagement with major accounts, focusing on stakeholders who comprise the total office call. The Director, Account Engagement Marketing will play a critical role in maintaining Sanofi's leadership in Rare Diseases, driving Sanofi towards our mission of delivering a personalized, optimized customer experience. About Sanofi: We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

Requirements

• Degree in marketing, business, technology, or life sciences
• Digital marketing experience required
• 7+ years of marketing experience preferred
• Successful track record of strategic decision making, innovation, and problem-solving
• Experience working within large scale and complex multidisciplinary teams
• Proven ability of influencing without authority
• Insights & analytics experience, preferably in cross-functional leadership roles
• Sales or Sales leadership experiences welcomed
• Demonstrated expertise in account strategy
• Ability to travel ~33% within the US

Responsibilities

• Across the Rare Disease Nation, we have launches over the next several years and this role will be expected to provide account engagement strategy expertise across all launches. Responsible for 7 brands, 5 TAs and 4 additional launches over the next 3 years.
• Lead omnichannel strategy, innovation infrastructure and digital content development for Alpha I (launch brand), ASMD and MPS (in-line brands): Develop, architect and continuously evolve the innovative 1RARE.Ai Ecosystem (Right Audience Right Engagement powered by Artificial Intelligence) through continuous learning models, innovative adaptations, cutting-edge industry trends, and next best action and next best channel strategies
• Implement new AI-driven next best action ecosystem, content generation platform, and workstreams by pulling through launch and brand strategies
• Lead AI workstreams and Market Development Specialists (in-house sales reps) for launch and implement successful associated automation strategies
• Create and manage launch product websites and Digital-First & Digital-Only brands
• Drive comprehensive digital engagement strategy, optimized for AI and LLMs as a stakeholder: Create and optimize digital engagement strategies with dynamic targeting for launch, “Digital-First,” and “Digital-Only” brands, such as MPS I and ASMD
• Develop HCP digital personas & content journeys by implementing DOL, social activations, and tailored paid and earned digital engagement strategies
• Own GEO, SEO & SEM for launch products and Digital-First & Digital-Only brands
• Pull through brand strategy for digital activations and generate customer insights to identify unmet needs
• Lead strategic partnerships and cross-functional collaboration: Foster and development cross-functional relationships with GTMC & Digital teams on projects and website optimization.
• Partner with GTMC, Digital & Data Science teams for advanced programming and data-driven activation of 1RARE.Ai Ecosystem
• Collaborate with Patient Marketing, Product Strategy, Global Marketing, and Corporate Communications for aligned messaging
• Lead creative and adaptation agency engagement for creative and digital content development
• Manage and drive performance: Measure performance and review customer intelligence
• Manage budgets and vendor relationships

Benefits

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level