DIR - BUSINESS DEVELOPMENT

UHS•Auburn Hills, MI

11d

About The Position

Havenwyck Hospital is a Joint Commission-accredited and licensed psychiatric hospital, overlooking Lake Galloway in Auburn Hills, Michigan. We specialize in providing comprehensive, compassionate behavioral health services to children, adolescents and adults. It is the ultimate goal of our dedicated staff to build strength, confidence and knowledge within each patient, in hopes that they may continue learning and understanding their needs and practicing self-care for the rest of their lives. Havenwyck Hospital is seeking a dynamic and talented Intake Clinician to join our team of compassionate, dedicated professionals. POSITION SUMMARY: The Director of Business Development oversees the provision of Sales, Marketing, and Customer Service activities within the Marketing Department. The Director of Business Development is responsible for achieving the desired utilization of the organization’s continuum of care through the effective application of marketing principles and methods. As a member of the facility management team, the Director of Business Development is actively involved in discussions related to a wide variety of facility issues including, but not limited to, strategic planning, potential growth opportunities, future projects, changing in programing/protocols, recruitment, and retention. The Director of Business Development is responsible for the facility’s strategic marketing plan, enhancing the facility’s brand/image, management of all sales and business development activities and maintaining an active and productive working relationship with internal departments and communicates issues or potential problems proactively, especially with CEO and Director of Admissions/Intake.

Requirements

Bachelor's degree from an accredited College or University in related field required.
3-5 years leadership experience in related field required. Acute care experience preferred.
5-8 years Knowledge of market area behavioral health marketplace, insurance plans, target markets and referral sources; (8-10 years preferred).
Knowledge of marketing principles including product, placement, pricing and promotion.
Understanding of sales, advertising, social media, and online presence.
Demonstrated exceptional creativity and resourcefulness in developing messaging, news releases, print and collateral material.
Excellent written and oral communication.

Nice To Haves

Master's degree from an accredited College or University in Healthcare Administration, Business or economics preferred.
Administrative, managerial, and/or clinical experience a plus.

Responsibilities

Strategically analyzes and designates target markets for account managers and territory/account assignments, considering the strengths and weaknesses of each account manager. Ensures that the expertise and personal styles of team members are insightfully matched to prospective referral sources.
Leads and oversees the development and growth of profitable new business opportunities. Develops and implement marketing strategies to assist the facility in meeting business objectives. Regularly analyzes results of referral development calls, evaluates, and prioritizes referral targets and modifies strategies as needed.
Monitors the performance of each account manager against departmental goals. Assists account managers in developing individual sales plans, territory management and routing schedules. Accompany each account manager on a minimum of a quarterly basis, or more often as needs arise, to assess selling techniques, document outcomes, provide constructive feedback, retrain, and redirect, as needed. Acts as a resource for marketing team members and department managers.
Prepares the marketing department monthly operating report, inclusive of all required components; utilizes report to monitor success of efforts and to develop and implement corrective action plans, when necessary. Consistently submits accurate, comprehensive reports to required individuals in a timely manner.
Develops and implements programs, projects and activities that enhance the community’s positive perception of the organization and services; demonstrates ability to use press releases, seminars, open houses, community education programs, health fairs, etc., as strategic tools.
Coordinates with the Regional Director of Managed Care for all managed care negotiations and rate increases each year. Maintains awareness of facility rates for services provided and provides useful input to CEO and CFO regarding pricing. In concert with facility’s CEO and CFO, proactively identify opportunities for enhanced pricing of services and develops, negotiates, and executes payer contracts. Serves as the liaison, under the direction of the CEO and CFO, between the facility and payer entities and in a manner consistent with corporate expectations.
Assists account managers in making calls, including probing information, and procuring commitment from prospective referral sources to use facility services.
Works with appropriate corporate resources to continually develop, distribute, obtain, and effectively communicate Referral Source Satisfaction Surveys and resulting feedback.