Director, Campaign Development - Marketing Operations
About The Position
We are seeking a Director, Marketing Operations to lead the development and execution of high-quality marketing campaigns and customer journeys that drive engagement, conversion, and revenue. This role is responsible for translating marketing strategy into accurate, scalable, and measurable campaign execution that delivers real business impact. You will lead a team focused on building, testing, and launching multi-channel campaigns and journeys, partnering closely with Marketing, Ops, and Analytics to ensure alignment on strategy, segmentation, and measurement. You will establish standards and best practices for campaign and journey development, ensuring quality, accuracy, and scalability as marketing programs grow in complexity. This role plays a key part in shaping how customers engage with SiriusXM and how marketing drives conversion and revenue.
Requirements
- 10+ years of experience working with enterprise data and marketing platforms (e.g., Teradata, Aprimo, Unica, etc.), including 5+ years hands-on experience within the Salesforce ecosystem, with deep expertise in Marketing Cloud and exposure to Data Cloud.
- 5+ years of people leadership experience, with a history of building, coaching, and scaling high-performing marketing operations and campaign teams in fast-paced environments.
- Proven hands-on campaign builder with the ability to design, execute, and optimize complex, omni-channel campaigns across email, mobile, paid media, and integrated digital channels leveraging Salesforce Marketing Cloud.
- Expert-level, hands-on experience with Salesforce Marketing Cloud architecture, including Contact Builder data modeling, attribute groups, sendable data extensions, SQL automations, REST/SOAP integrations, and Journey Builder Orchestration.
- Demonstrated ability to architect scalable campaign frameworks, including journeys, automations, data models, and audience segmentation strategies that support personalization, experimentation, and growth.
- Strong track record of teaching, mentoring, and up-leveling teams, enabling marketers and operators to independently build and manage sophisticated Salesforce campaigns while maintaining governance and best practices.
- Advanced understanding of database marketing concepts, including data modeling, audience strategy, identity resolution, and campaign measurement.
- Deep technical proficiency in SQL and experience partnering closely with data engineering and analytics teams to translate business needs into actionable campaign logic.
- Experience establishing campaign standards, documentation, QA processes, and operational workflows that balance speed, quality, and compliance.
- Experience with automation and/or AI tools such as chatGPT, Gemini, etc.
- Bachelor’s degree or equivalent in Business, Statistics, Mathematics, Engineering, or a related analytical field.
- Must have legal right to work in the U.S.
Responsibilities
- Oversee and evolve the design, build, and execution of high-quality, multi-channel campaigns and customer journeys that drive engagement, conversion, and revenue.
- Translate marketing strategy into scalable, accurate, and measurable campaign execution that delivers business outcomes.
- Establish and enforce standards, best practices, and governance for campaign and journey development, ensuring quality, accuracy, and scalability.
- Drive campaign performance and data insights to identify opportunities for improvement, enhanced targeting, and increased revenue impact.
- Oversee the operational readiness and transition of campaigns, including migration efforts, ensuring continuity and accuracy.
- Facilitate cross-functional collaboration to streamline processes, remove operational bottles, and scale marketing programs efficiently.
- Provide leadership, coaching, and development for the team, fostering accountability innovation, and operational excellence,
- Serve as a strategic partner to business stakeholders, ensuring marketing operations enables campaigns that deliver measurable growth and customer impact.
- Lead, coach, and develop high-performing teams to foster career growth and professional development.
- Provide constructive feedback, conduct performance reviews, and guide team members in setting and achieving goals.
- Build and maintain an inclusive, collaborative team culture that encourages innovation and accountability.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
