Director, Campaign Effectiveness

Meta•Menlo Park, CA

About The Position

The Global Media Team at Meta focuses on growing brand sentiment across Meta's products and services globally. We deliver results by developing media strategies and executing campaigns across internal and external channels to increase people's engagement and connection to Meta’s brands. We're looking for an accomplished AI-native media leader to develop the people, processes, and tools that increase campaign effectiveness and improve execution through campaign management. This person will lead efforts to understand and optimize the drivers of channel effectiveness, create quality and execution improvements across internal and agency teams, partner to innovate ad products available to use and influence tool and analytics roadmaps. The ideal candidate possesses deep knowledge of programmatic and data-driven brand and performance media, experience demonstrating short- and long-term media effectiveness, and a proven track record of inspiring a team while partnering closely with agency partners. They are an innovator who has embraced AI and can drive execution, collaborate with cross-functional leadership, and establish operational excellence to maximize impact in a fast-paced,dynamic environment.

Requirements

12+ years of media experience within marketing/advertising organizations
7+ years of management experience, including managing people managers
Leadership experience at a media company or agency
Experience overseeing marketing at global scale across a portfolio of products
Performance marketing and digital media expertise
Expertise with MarTech and executing programmatic campaigns
Experience designing AI agents and with AI-assisted workflows
Demonstrated analytical skills with experience translating data into strategic decisions
Applied knowledge of industry trends in media, tracking, analytics, and research
Proven track record of influencing cross-functional partners

Nice To Haves

Bachelor's degree
Experience working in-house at a consumer company
Experience working and thriving in a self-starter, fast-paced and changing environment
Experience leading in a complex, cross-functional organization across a portfolio of brands
Digital-first approach to solving complex brand and product challenges

Responsibilities

Lead the team responsible for assessing and improving channel and campaign effectiveness, developing frameworks to optimize performance across digital, social, programmatic, and traditional channels.
Define KPIs and measurement frameworks to track campaign effectiveness and efficiency; drive channel-level impact over time.
Oversee campaign level analytics and optimization approach with brand campaigns, including structured test-and-learn programs.
Leverage data to identify root causes of issues and develop product and process improvements.
Establish standardized workflows, templates, and quality control frameworks across campaign planning, execution, and measurement.
Develop resourcing approaches to increase accountability and oversight of live campaigns across internal and external platforms.
Identify opportunities and oversee the build of automation and AI-powered tools and capabilities to increase results.
Assess and implement AI media solutions within campaigns to improve effectiveness.
Drive adoption of new technologies and platforms with training and change management.
Monitor emerging technologies and industry innovations to maintain competitive advantage.
Present recommendations, progress, and results to senior leadership.
Build strong relationships with Measurement, MarTech, Data Engineering, Creative, and Insights & Analytics to improve campaign results.
Partner with external vendors and agency partners to design joint goals and roadmaps that deliver improved outcomes.
Establish agency vendor management processes, scorecards, and performance optimization playbooks.
Create campaign execution best practices, supporting collaboration with partners to improve campaign results.
Lead, and develop a high-performing team with a results-driven mindset and high accountability.
Foster an environment of innovation, continuous improvement, and operational excellence.
Establish career development pathways and competency frameworks for campaign-related roles.