Director, Channel Sales - Commercial

Fortified OPCO•Garland, TX

9h•Remote

About The Position

Fortress Perimeter Solutions is a global leader of steel and aluminum perimeter security systems. Our portfolio includes an advanced line of ornamental, crash rated systems, and high‑security barrier solutions. Fortress delivers products built on durability, innovation, and performance providing proven solutions for projects that demand superior protection, long service life, and uncompromising quality. Our systems are designed for grade adaptability, fast installation, and compliance with the stringent requirements found in critical infrastructure, residential, commercial, industrial, transportation hubs, commercial developments, and secured government environments. As part of Fortified Brands, Fortress Perimeter Solutions benefits from a culture of innovation and commitment to Proven Performance. Smarter Solutions.™ bringing a complete and versatile perimeter security portfolio to the market. The Director, Channel Sales - Commercial leads the growth engine of our Fortress Perimeter Solutions business, driving strategic expansion across the Commercial, Industrial, Transportation, and Mission‑Critical security markets. This leader sets the vision and activates the strategy that elevates Fortress’ presence and influence with architects and engineers, and accelerates adoption of our perimeter security and fencing solutions on major projects nationwide. Building and overseeing a high‑performing team, this role builds scalable processes and sharpens market focus across a project‑driven sales organization. The Director champions a performance culture rooted in accountability, customer partnership, and measurable impact, ultimately ensuring Fortress products are specified, preferred, and selected for the most impactful projects in each vertical market. With a powerful combination of leadership, commercial acumen, and market insight, this role is pivotal in shaping the future growth trajectory of Fortress Perimeter Solutions.

Requirements

Bachelor’s degree in relevant field
10+ years of progressive sales management experience with demonstrated history of developing and implementing successful sales strategies
5+ years of specifications selling experience preferably in the building materials industry
2+ years of applied professional experience leading managers
One, three, and five -year strategy development experience
Excellent interpersonal and customer interfacing abilities
Solid customer service attitude with excellent negotiation skills
Excellent communication and presentation skills with the ability to build an industry presence
An ability to create, understand, and analyze sales performance metrics
Knowledge of CRM software and Microsoft Office Suite
Willingness to travel more than 50% of the time

Nice To Haves

Dallas area residency preferred
Bilingual – English/Spanish a plus

Responsibilities

Own the commercial go‑to‑market strategy for Perimeter Solutions across the Commercial, Industrial, Transportation, and Mission‑Critical sectors.
Build and execute a multi‑year strategic plan that accelerates profitable revenue growth and increases specification share in priority verticals.
Develop territory optimization and pipeline development models aligned with division goals.
Build, Lead and Manage a team of Channel Account Managers with a high‑performance sales culture focused on accountability, execution, and measurable results.
Recruit, hire, develop, and retain top commercial sales talent with experience in AEC influence, critical infrastructure, perimeter security, and/or building materials.
Partner with Product Management, Marketing, Operations, and Senior Leadership to deliver cohesive market strategies and new product launches.
Align field feedback with product roadmaps and commercialization plans for new perimeter solutions.
Lead collaboration across domestic and international teams to ensure strategic alignment on growth initiatives.
Drive sales strategies targeting general contractors, developers, EPC firms, security integrators, and government/transportation authorities.
Increase specification inclusion and grow brand awareness through AEC outreach and architectural marketing.
Manage pricing strategy, margin optimization, and commercial negotiation for high‑value projects.
Oversee national and enterprise accounts to secure multi‑location, multi‑market wins.
Lead efforts for off‑season sales growth, promotional programs, and targeted vertical campaigns.
Build and track annual budgets, forecasts, and KPIs across the commercial sales organization.
Monitor pipeline activity, sales performance, and key metrics through CRM and reporting tools.
Ensure the team consistently hits quarterly and annual revenue, margin, and specification goals.