Director - Commercial Fleet

7-Eleven•Irving, TX

19h•Remote

About The Position

Lead the Future of Fleet with 7-Eleven! The Commercial Fleet team at 7‑Eleven manages a broad portfolio of fleet payment solutions designed to drive B2B traffic to more than 8,000 retail fuel locations. Our 7FLEET Diesel Network—nearly 500 7‑Eleven®, Speedway®, and Stripes® stores across 26 states—supports the needs of professional drivers nationwide. We’re seeking a strategic, results‑driven Director of Commercial Fleet to lead growth, shape fleet strategy, and oversee high‑impact operations across this dynamic business.

Requirements

10+ years in strategy, finance, operations, and sales—preferably in Fleet
Deep knowledge of regulations, vendor/supplier management, and customer operations.
Proven ability to lead cross-functional teams and influence at the executive level.
Strong commercial insight and the ability to evaluate complex deal structures.
Executive-level communication and crisis leadership skills.

Responsibilities

Lead the team responsible for 7‑Eleven’s fleet fueling program across all retail locations, overseeing strategic growth and operational excellence.
Direct and inspire a team of ~20 professionals—including sales, service, analytics, and project coordination—managing large fleet accounts, driving technology initiatives, and overseeing marketing and operational efforts to increase fleet sales. This team is a largely remote team of 20, promoting high performance, communication, and collaboration across regions.
Collaborate with internal business partners—including Fuel Pricing, Fuel Accounting, Supply & Trading, and others—to enhance the value add of the Fleet business and the Diesel Network.
Oversee the 7FLEET Diesel Network, comprising ~500 high‑speed diesel fueling locations (CFLs), with plans for expansion across new stores.
Manage mixed-fleet sales across ~8,000 fuel locations, contributing to an annual fuel volume of ~1.4 billion gallons annually.
Own the capital budget planning for all fleet offerings, including equipment, system upgrades, and infrastructure investments across ~500 high‑speed diesel lanes.
Lead relationships with major card processing partners (WEX, FleetCor, Comdata) and ensure seamless card acceptance, operational reliability, and POS technology integration.
Manage key customer relationships with national trucking companies, brokers, and B2B fleet partners through a remotely distributed sales team.
Partner closely with Operations, Digital, Technology, and IT teams to implement POS systems, fleet technologies, digital integrations, and store‑level enablement.
Drive implementation of Salesforce, including sales processes, customer pipeline visibility, and reporting enhancements.
Oversee profitability analysis, deal evaluation, and margin optimization for fleet programs.
Develop and deliver training for franchisees and store employees to ensure consistent execution of fleet programs and customer experience standards.
Coordinate cross-functional efforts to convert stores to Smartdesq systems, enhance diesel lane capabilities, and improve overall fleet infrastructure.
Represent the fleet business at industry events and trade shows, supporting market visibility and strategic partnerships.
Build cross-functional alignment, proactively identify resource needs, and support team expansion (4–5 additional roles driven by business growth).