Director, Creative Strategy

Influencer•New York, NY

1d•$140 - $160•Hybrid

About The Position

We are seeking a Director of Creative Strategy to help lead our Creative Strategy team. This role is responsible for delivering best-in-class creative work informed by deep category insight, consumer trends, and social-first storytelling. The ideal candidate has experience at Director level, ready to step into an agency leadership role and take ownership of the creative strategy practice. You thrive on building, creating, and evolving the ever-changing creator ecosystem - and continue to push Influencer as a leader in the space.

Requirements

Minimum of 9 years experience in a creative strategy or brand strategy role within an agency or related environment, with at least 3 years of management experience
At least 3 years of hands-on influencer marketing experience with proven knowledge of the creator economy
Deep understanding of the agency revenue model (retainers, project-based fees, scopes of work, margins) and ability to connect creative strategy to commercial growth
Demonstrated track record of delivering socially-led branded content campaigns across platforms (Meta, TikTok, Snap, YouTube)
Experience building, designing, and leading persuasive client decks and presentations
Proven ability to distil complex client challenges into clear, insight-driven influencer briefs
Strong communication, organisational, and time-management skills
Comfortable engaging with and presenting to senior stakeholders (internal leadership, client CMOs, and IAT partners)
Adept at balancing competing priorities and managing team bandwidth against client demands
High-energy, results-driven leader with both short-term problem-solving skills and long-term vision for growth
Collaborative and empathetic, able to partner effectively across functions while fostering team development

Responsibilities

Lead the vision, standards, and growth of the Creative Strategy practice, ensuring best-in-class thinking across all verticals and clients in partnership with senior leadership
Partner with the VP, leadership, and client teams to set strategic direction, positioning Influencer as a category leader in creator marketing
Build, mentor, and manage a high-performing team of strategists, balancing resourcing and bandwidth while fostering career growth
Establish and refine processes, tools, and frameworks that elevate creative strategy delivery across the agency
Drive new business opportunities by shaping pitches, leading workshops, and presenting thought leadership to prospective clients
Serve as a senior client partner, cultivating C-suite and senior marketing relationships that extend beyond campaign delivery
Oversee the integration of cultural insights, category intelligence, and consumer trends into agency outputs to future-proof creative work
Champion innovation in the creator economy, ensuring the agency stays ahead of platform shifts, social storytelling formats, and influencer trends
Represent Influencer at industry events, conferences, and IAT meetings to raise visibility of our strategic expertise
Collaborate cross-functionally with sales, measurement, and creative leads to connect strategy seamlessly to execution and business outcomes