Director, Demand Generation & Branding

Improveit Home Remodeling•Columbus, OH

22h•Onsite

About The Position

We’re Improveit home remodeling — a top-performing, fast-growing company with 36+ years of success and a clear path to explosive expansion. We specialize in bath, window, and kitchen remodeling — and we’re entering new markets and launching new product lines. As we grow, we’re seeking a Director of Demand Generation & Brand Marketing — a data-driven and creatively inspired leader who can build demand, elevate our brand, and craft homeowner experiences that turn into lifelong relationships.

Requirements

10+ years of progressive marketing experience, including 5+ years in B2C direct response or demand generation — ideally within home remodeling, home services, or a related industry.
Proven ability to scale lead-generation programs that drive high-quality homeowner leads and revenue, including both offline and online marketing programs.
Deep expertise in paid media, lifecycle marketing, and brand storytelling.
Hands-on experience with platforms like Google Ads, Meta, YouTube, Salesforce, SFMC, and attribution modeling tools.
Data-driven decision-making with strong analytical and creative instincts.
Executive presence with the ability to influence cross-functional teams and leadership.
Bachelor’s degree in marketing, communications, or related field

Nice To Haves

MBA preferred.

Responsibilities

Demand Generation & Advertising: Own the full-funnel demand generation strategy across digital (paid search, paid social, video, SEO, display, retargeting) and traditional media. Manage media budgets with precision — optimizing for CPL, CPA, lead quality, and revenue attribution. Leverage analytics to track conversion metrics and continuously improve lead-to-appointment rates. Build test-and-learn roadmaps to refine messaging, creative, and targeting strategies. Scale multi-channel campaigns that drive predictable lead volume and profitable growth.
Brand Marketing & Creative Direction: Lead the evolution of the Improveit brand to strengthen awareness, trust, and emotional connection with homeowners. Develop integrated brand campaigns that balance storytelling with measurable performance outcomes. Oversee creative development across TV, video, social, email, and print — ensuring every touchpoint aligns with brand standards and performance goals. Partner with design and content teams to bring bold, authentic, high-converting creative to life.
Lifecycle & Customer Journey Marketing: Map and manage the homeowner journey — from first impression to repeat project and referral. Design and deploy personalized lifecycle campaigns (email, SMS, direct mail, social) that drive engagement, retention, and advocacy. Collaborate with Customer Experience and Operations to ensure marketing aligns with the in-home experience. Champion cross-sell and win-back strategies that turn homeowners into lifelong customers.
Leadership & Team Development: Lead, coach, and grow a high-performing marketing team across digital, creative, and lifecycle functions. Foster a culture of innovation, accountability, and collaboration. Align team priorities with company-wide growth goals in partnership with the VP of Marketing. Manage agency and vendor relationships to ensure best-in-class execution and measurable ROI.