Director, Digital Marketing and Strategy (Distribution)
About The Position
Roc Nation is seeking a Director of Digital Marketing and Strategy. This position reports to both the President of Distribution & VP of Digital Marketing and serves as a key member of the Roc Nation digital team servicing Distribution clients. The role will support continued development and growth for a diverse roster of Roc Nation artists. Responsibilities will include managing a team of digital marketers, executing promotional campaigns, designing and implementing creative marketing plans, securing digital retail merchandising/playlisting, facilitating requests between partners, managers and artists and maintaining artist web & social platforms. This Director will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis.
Requirements
- 7-8+ years experience managing the use of and/or relationships with digital distribution and social platforms
- Extensive knowledge of and passion for the music market
- Experience managing high performing teams in a fast past environment
- An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
- Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously
- The highest attention to detail
- Track record building and maintaining strong business relationships
- Strong oral/written communication skills
- The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
- Bachelor's degree in a related field preferred
- Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms
- Experience working with social management and listening platforms
- Experience working with content management systems; especially Wordpress
- Knowledge using basic audio, photo and video editing programs
- Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by the employer for a visa.
Responsibilities
- Lead, mentor, and grow a team of digital marketing specialists, fostering a culture of innovation, data-driven decision-making, and professional development.
- Develop and execute digital marketing/sales and content distribution strategies for client; prepare pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases
- Support and manage relationships with key digital partner accounts; liaise with label distribution partners to execute digital sales plans and marketing initiatives
- Produce and post digital content, including text, images, videos; liaise with artist and their team to develop artist generated content
- Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties
- Grow artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue
- Compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports for artists and external partners
- Develop and execute content release campaigns, tour promotions, and other marketing efforts as needed around artist’s launches
Benefits
- Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
- Free concert tickets, paid time off including paid holidays, sick time and floating days
- Career and skill development programs with School of Live
- 401(k) program with company match
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
11-50 employees
