Director, Marketing Strategy

Assurant

2d•Remote

About The Position

We’re seeking a strategic, insights-driven marketing leader to shape and lead Assurant’s B2B account win narratives for our Connected Living Line of Business (LOB). As Director, Marketing Strategy, you will own how we position, differentiate, and win complex, high-stakes deals—translating Assurant’s capabilities into compelling, customer-specific “right-to-win” narratives that drive measurable growth. In this role, you’ll serve as a strategic partner to LOB leadership, Sales, Account Management, Product, Operations, and Marketing Centers of Excellence—acting as the connective tissue that aligns strategy, proof points, and delivery realities. You’ll lead integrated pursuit strategy across priority accounts, ensuring our messaging is sharp, differentiated, and tailored to each prospect’s business goals, culture, and decision dynamics. You’ll leverage deep customer, market, and competitive insights—along with Assurant’s proprietary data—to elevate our storytelling across RFPs, executive meetings, sales materials, and integrated campaigns. From shaping win themes and objection handling to quarterbacking live pursuits, you’ll ensure Assurant consistently shows up not just as a viable option, but as the best partner to win with.

Requirements

Bachelor’s degree in Marketing, Business, Advertising, or a related field, or equivalent practical experience
A minimum of 8 years of progressive marketing experience, with a strong track record in B2B marketing, account-based strategy, digital experiences, and insight-led planning
Demonstrated experience leading account-specific marketing strategies that influence complex buying decisions and support large, high-stakes pursuits
Proven ability to analyze customer journeys, digital experiences, and go-to-market models to identify growth and differentiation opportunities
Experience translating complex capabilities, platforms, or operating models into clear, compelling narratives and targeted content
Hands-on experience developing and guiding integrated marketing programs—from strategy through execution—across digital, content, sales enablement, and experiential channels
Minimum of 3 years of people leadership experience, with a track record of developing high-performing marketing teams
Ability to operate effectively in fast-paced, ambiguous environments with multiple stakeholders, evolving priorities, and competing demands

Nice To Haves

Deep familiarity with account-based marketing (ABM), complex sales cycles, and partnering closely with Sales and Account Management teams
Experience conducting holistic account assessments (e.g., digital buy flows, experience audits, opportunity mapping) to inform tailored marketing and content strategies
Background in financial services, insurance, insurtech, or other highly regulated, complex industries
Experience creating content and narratives specifically designed to support RFPs, executive meetings, and live deal pursuits
Strong understanding of marketing technology and analytics platforms (e.g., Salesforce Marketing Cloud, sales enablement tools, Google Analytics, Power BI) and how insights inform strategy
Exceptional written and verbal communication skills, with the ability to influence senior stakeholders and align cross-functional teams
Highly proactive self-starter with strong ownership, urgency, and accountability—comfortable identifying opportunities, building the case, and driving action

Responsibilities

Own the marketing account win strategy for priority B2B accounts, developing clear, compelling “right-to-win” narratives tailored to each prospect’s business, culture, and decision dynamics
Create and package differentiated account win stories that clearly articulate Assurant’s value, competitive advantages, and why we are the best (not just a viable) partner
Lead RFP strategy and response development for complex, high-stakes deals — from win themes and positioning through final submission
Translate complex capabilities into simple, persuasive storytelling that resonates with executive, commercial, and operational stakeholders
Lead holistic, account-specific audits for priority B2B targets to identify unmet needs, growth barriers, and “right-to-win” opportunities across the full customer and buyer journey
Translate account insights into targeted, opportunity-led content strategies—developing narratives, assets, and proof points aligned to where each account is most open to influence
Create tailored content and storytelling frameworks—such as POVs, use-case narratives, and experience-led concepts—that demonstrate how Assurant unlocks incremental value, not just coverage
Partner closely with Sales, Account Management, Product, and Ops to align strategy, proof points, and delivery realities into one cohesive narrative
Drive “kneecap-to-kneecap” marketing support, including: Executive meeting prep Account-specific pitch narratives Talking points and objection handling
Identify and codify differentiators (current and emerging) and ensure they are consistently leveraged across pitches, proposals, and live conversations
Develop reusable win frameworks, proof points, and case studies that can be adapted quickly for account-specific needs without becoming generic
Act as strategic quarterback during live pursuits, ensuring messaging stays sharp, differentiated, and aligned to what actually wins the deal
Establish a repeatable, scalable account analysis-to-content model that can be applied across top target accounts without becoming generic or one-size-fits-all
Oversee the development of marketing briefs, including creative and campaign briefs, to guide cross‑functional execution.
Partner with internal research teams and external research partners to conduct studies that uncover insights and deepen understanding of Consumer and B2B audiences.