Director, Digital Marketing

Anheuser-Busch • St. Louis, MO

1d

About The Position

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? The Director of Digital Marketing will lead and drive the strategy, execution, and measurable impact of our social media account presence, manage and scale a growing digital and social media team, and take ownership of BeatBox’s digital presence online. Additionally, this role will build and manage our 360° Digital & Social Media Marketing strategy around key music festivals, and influencer partnerships, and support our in-store marketing initiatives with online experiences. The right leader will have a clear vision for a digital & social strategy, calendar, and team structure to drive toward significant ROI, online growth, and overall business outcomes. This position will interact daily with other key Brand, Creative, and Digital team members to increase traffic to BeatBox’s website and social accounts, increase our brand’s overall social media growth, and drive customer awareness of BeatBox.

Requirements

• Digital Marketing Strategy: Proficiency in developing and executing comprehensive digital marketing strategies that align with the organization's goals and target audience.
• Team Leadership: Strong leadership skills to manage and lead digital marketing teams, fostering collaboration, and inspiring high performance.
• Data Analytics: Ability to analyze and interpret data from digital marketing campaigns, track key performance metrics, and use insights to optimize strategies.
• Multi-Channel Marketing: Expertise in utilizing various digital marketing channels, including SEO, SEM, email marketing, social media, content marketing, and paid advertising, to drive results.
• Budget Management: Skill in developing and managing digital marketing budgets effectively, optimizing spending to maximize ROI.
• Technology and Tools: Familiarity with digital marketing tools, platforms, and technologies to enhance campaign effectiveness and efficiency.
• Strategic Thinking: Capability to think strategically, anticipate industry trends, and adapt digital marketing strategies to evolving market conditions and consumer behavior
• 10+ years’ experience running Digital & Social Media Marketing campaigns for a top consumer goods brand
• Excellent knowledge of and hands-on experience with all aspects of digital & social media marketing
• Exemplary executive presence and communication skills
• A strong collaborator who is adaptable and can pivot quickly when needed
• Ability to thrive in a fast-paced environment while multitasking, re-prioritizing projects, and communicating priority updates to key stakeholders & team members
• Strategic and out-of-the-box thinker with a broad perspective and proven ability to execute big-picture ideas
• A dedicated leader who is passionate about creating amazing experiences and managing/mentoring a high-performance team
• Data-driven, budget-conscious, creative thinker
• Maintain overall responsibility for the digital & social media marketing budget.
• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Responsibilities

• Build & own the near and long-term digital & social media strategies to deliver against company and marketing priorities, including brand awareness, audience acquisition, social media growth, and demand generation.
• Manage & scale a fast-paced digital & social media marketing team to achieve marketing growth, reach, and demand initiatives
• Develop a well-formed, agreed strategy for business outcomes and measurement of key metrics across the brand, demand generation, acceleration, community building and customer awareness of BeatBox.
• Work closely with the VP of Business Development and other key leaders to ensure cross-functional alignment on marketing goals and target outcomes.
• Leaders must have a deep understanding of social media trends and platforms, e-commerce (Shopify), digital advertising, scaling & managing an online community, and overall digital & social media marketing strategies & best practices.
• Manage and mentor a high-performing team of digital & social media marketers to ensure goals and audience expectations are always exceeded, and the BeatBox brand is always well-represented.
• Maintain a network of partners/freelancers to assist with various aspects of digital & social media marketing, including influencers and celebrities, relevant on-trend brands, and creatives who can help build BeatBox’s online presence.
• Tightly manage overall digital & social budgets to ensure full transparency and on-target budget execution.
• Track ROI, engagement, and audience growth to measure results, assess opportunities for improvement, and optimize for future digital & social initiatives.

Benefits

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed