Director, Integrated Intelligence

Real Chemistry

1d • $105,000 - $135,000 • Hybrid

About The Position

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.
Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.
Discover your purpose. Embrace innovation. Experience #LifeatRealChem.
We are seeking a Director, Integrated Intelligence, to join our Integrated Intelligence team. The Director is responsible for the measurement of marketing activities, leading a team to generate meaningful insights through data analysis and tell a compelling story. You will lead accounts from an analytics and measurement perspective, driving the setup and development of measurement strategies in partnership with account and activation teams, and leading a team for the execution of ongoing analytics work. Your team will run standard and ad-hoc analyses across integrated digital campaigns, communicating results to internal and external clients with an emphasis on providing insights from the data to guide strategic client activation recommendations.
Integrated Intelligence (or I2) is a practice that sits within Real Chemistry’s Analytics & Insights capability area. Our name is a nod to the innovative work we do beyond just data analysis. We integrate across data sources, functions, methodologies, and technology, and we’re providing intelligence because our data leads to insights and our insights lead to action. And when you put those two things together, we are exponentially better at helping our clients make critical business decisions.
This is a hybrid role, based in any of our US offices—including Boston, Chicago, Carmel, Lambertville, or Wilmington—or remotely within the US, depending on team and business needs.

Requirements

• Outstanding digital marketing knowledge, with an understanding of integrated digital campaign strategy including paid media planning and buying (inclusive of display, search, and social media), as well as martech ecosystems and CRM analytics.
• Strong analytical and problem-solving skills with the ability to think creatively and strategically to assess business results from healthcare marketing and communication tactics. Ability to translate complex data and analysis along with business context to develop insights and actionable recommendations. Expertise in creating a cohesive narrative of program performance.
• Proven capability in leading programs with demonstrable measurement outcomes and business ROI.
• Expert knowledge of digital media and martech data sets including: SA360, GCM, and Meta DSPs including DV360, TTD, and Pulsepoint. Web Analytics platforms including GA4 and Adobe Enterprise Manager
• Strong communication, presentation, and interpersonal skills that enable you to work directly with clients and cross-functional teams, anticipating and addressing stakeholder needs in a credible way.

Nice To Haves

• Familiarity with healthcare marketing and health specific datasets such as claims, specialty pharmacy, physician-level data (NPI), and/or Veeva (strongly preferred)
• Experience in data management platforms (e.g., Databricks) and business intelligence platforms (e.g., Tableau or PowerBI). Ability to write SQL data queries nice to have.

Responsibilities

• Develop holistic measurement strategies, translating business objectives into measurable goals and KPIs, with solutions on how to evaluate the healthcare marketing experience.
• Lead reporting and analysis of program performance with a team of junior analysts to uncover actionable insights and create an easy-to-understand story on performance and optimizations for clients.
• Manage client relationships and oversee the day-to-day management of client work. Partner with cross-functional teams to develop and implement strategic vision for measurement to address client needs.
• Manage a team, including building technical and soft skills as well as day-to-day administrative management duties.
• Present findings in a professional manner to internal and external audiences.

Benefits

• Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future.
• Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed