Director, Lifecycle Marketing

Progyny, Inc.•New York, NY

2d•$100,000 - $120,000•Hybrid

About The Position

Thank you for considering Progyny! We’re seeking a strategic and hands-on Director of Lifecycle Marketing to drive member engagement from the moment someone starts enrollment through their ongoing use of the benefit. In this role, you’ll own the campaigns and programs that convert interest into enrollment, guide new members through activation, and sustain engagement over time. You’ll combine data, empathy, and creative storytelling to design multi-channel experiences that help members understand, trust, and use their benefit. This is an ideal role for a marketer who thrives in a B2B2C environment, enjoys blending performance rigor with emotional insight, and wants to make a real impact in healthcare.

Requirements

8+ years of experience in lifecycle, CRM, or retention marketing, ideally within healthcare, benefits, or digital health.
Proven track record improving conversion and engagement metrics through data-driven, automated lifecycle campaigns.
Hands-on experience with lifecycle marketing tools (e.g., Braze, Iterable, HubSpot, Salesforce Marketing Cloud) and analytics platforms (e.g., Looker, Tableau, GA4).
Strong understanding of B2B2C marketing dynamics and compliance requirements (HIPAA, CAN-SPAM).
Excellent project management, collaboration, and communication skills.
Passion for helping people make informed, confident choices about their healthcare.

Nice To Haves

Experience building enrollment or conversion journeys in a regulated environment.
Familiarity with healthcare engagement funnels (benefit awareness → enrollment → appointment → ongoing use).
Background in A/B testing, journey optimization, and behavioral marketing.
Copywriting or content experience translating complex health topics into clear, motivating messages.

Responsibilities

Drive conversion from interest to enrollment completion: Develop and execute targeted retargeting and nurture campaigns that move members from starting enrollment to completion. Partner with analytics and marketing operations to define conversion triggers and build automated journeys across email, SMS, and push. Test and optimize messaging, timing, and creative to reduce drop-off and improve conversion rates across employer populations.
Lead post-enrollment lifecycle strategy: Own the member journey from enrollment confirmation through activation, engagement, and progression. Develop multi-channel lifecycle programs (email, SMS, push) that educate members, drive first use, and sustain participation. Segment audiences by personas, utilization, and engagement level to deliver personalized experiences that resonate.
Analyze, optimize, and collaborate: Define lifecycle KPIs—conversion, activation, engagement, repeat utilization—and report on campaign performance. Partner closely with the product, legal, and analytics teams to align on messaging, triggers, and compliance requirements. Use insights from member behavior and feedback to continuously refine content, creative, and targeting strategies.

Benefits

Family friendly benefits: Paid family and parental leave, preconception, fertility and family building benefits (including egg freezing, IVF, and adoption support), family and pet care fund, and Parents’ Employee Affiliation Group
Menopause and midlife care
Health, dental, vision and life insurance options for employees and family
Free in-person, virtual and text-based mental health and wellness support
Paid time off, including vacation, sick leave, personal days and summer flex time
Company equity
Bonus program
401(k) plan with company match
Access to on-demand legal and financial advice
Learning and development programs to help you grow professionally and a mentorship program
Company social events to include annual volunteer day and donation matching
Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office