Director of Lifecycle Marketing- Sports

Caesars Entertainment • Las Vegas, NV

1d

About The Position

The Director, Lifecycle Marketing – Sports is a data-driven and results oriented marketing expert who will lead and own the lifecycle marketing campaign strategy and execution for Caesars Digital – Sportsbook. You will lead and guide our lifecycles marketing team across each player’s lifecycle for our online Sports business. Your expertise in digital marketing channels, like Email, Push, SMS, and In-app, will define the vision and execution of your industry leading automated campaign strategy. You will work closely with Marketing, Product, Data, and Brand to drive growth cross-functionally.

Requirements

• 5+ years of lifecycle marketing management experience; deep understanding of data and how it relates to marketing KPIs
• Strong MarTech and CRM fluency in campaign execution and workflows; preferably in Optimove
• Detail oriented professional with experience building lifecycle marketing strategies using data
• Bachelor’s degree required, concentration in Marketing preferred.
• Strong communication, leadership, and strategic thinking skills.
• Cross-functional collaborative team player with strong marketing team management skills.
• Professional appearance and ability to foster positive relationships across teams.
• Must be able to quickly assimilate data and communicate corporate information to key external and internal (employee) audiences.
• Must have the ability to deal effectively with executive clients (internal and external).
• Must be able to maneuver throughout all areas of the casino.
• Must be able to lift up to 10 pounds and carry up to 5 pounds.
• Must be able to bend, reach, kneel, twist, and grip items while working at the assigned desk area.
• Must have the manual dexterity and coordination to operate office equipment, including a 10-key adding machine, PC computers, fax machine, and photocopier.
• Must be able to work at a fast pace and in stressful situations.
• Must be able to read, write, speak, and understand English.
• Must be able to respond to visual and aural cues.

Nice To Haves

• Prior experience in iGaming, hospitality, or marketing agencies strongly preferred.

Responsibilities

• Develop the end-to-end lifecycle marketing strategy across Caesars Sportsbook onboarding, acquisition, retention, and cross-sell.
• Manage and mentor the new Lifecycles team members fostering an environment featuring advanced automated campaigns, high performance, and accountability.
• Monitor and oversee all of Caesars Sportsbook lifecycle campaigns while continuously optimizing the strategy and performance
• Advance our digital marketing campaigns strategy while collaborating with the Sportsbook marketing teams and our MarTech partners, Optimove.
• Develop personalized marketing strategies with automated campaigns designed to effectively engage players effectively within their lifecycle stage
• Originate and optimize a test and experimentation workflow across each of the marketing channels to continuously improve campaign performance and KPIs
• Collaborate with cross-functional teams across Caesars Sportsbook to effectively communicate upcoming calendar events, product releases, and important communications

Benefits

• medical, vision, and dental insurance
• life insurance
• disability insurance
• a 401(k)-matching program
• paid Flexible Time Off
• paid company holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees