Senior Director, Marketing Strategy

Visa•San Francisco, CA

1d•Hybrid

About The Position

The Senior Director, Marketing Strategy is a critical leader in the North America Marketing organization, responsible for crafting the regional marketing strategy end-to-end—from business insight, problem definition, and job to be done, through audience definition and segmentation, strategic positioning, and cross-functional strategy development with NAM teams. The role reports to the VP, Marketing Strategy, Insights & Analytics and partners closely across US Consumer, Canada, Media, Marketing Services, and B2B to ensure strategy coherence and execution against Visa’s growth goals. Essential Functions Strategy Development & Orchestration: Lead structured strategy process, synthesize insights, define problems, audience segmentation, positioning, and translate into strategic choices and roadmaps. Insights, Segmentation & Positioning: Partner with Insights & Analytics to define learning agenda, triangulate insights, and form actionable segmentation and positioning. Industry & Competitive Intelligence: Maintain industry scan of trends and competitor strategies, translate signals into implications for Visa’s marketing strategy. Cross-Functional Partnership: Collaborate with NAM VPs and integrate work with Product, Sales, and Global Marketing counterparts. Outcomes, Finance & Performance Management: Map strategy to business outcomes, connect to OKRs/KPIs, and create executive-ready updates. Ways of Working & Enablement: Codify strategy operating system and coach teams on modern practices. This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Requirements

12 or more years of work experience with a Bachelor’s Degree or at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA /JD/MD), or a minimum of 5 years of work experience with a PhD

Nice To Haves

15 or more years of experience with a Bachelor’s Degree or 12 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, or MD), PhD with 9+ years of experience

Responsibilities

Lead structured strategy process, synthesize insights, define problems, audience segmentation, positioning, and translate into strategic choices and roadmaps.
Partner with Insights & Analytics to define learning agenda, triangulate insights, and form actionable segmentation and positioning.
Maintain industry scan of trends and competitor strategies, translate signals into implications for Visa’s marketing strategy.
Collaborate with NAM VPs and integrate work with Product, Sales, and Global Marketing counterparts.
Map strategy to business outcomes, connect to OKRs/KPIs, and create executive-ready updates.
Codify strategy operating system and coach teams on modern practices.