Director, Media Planning

Underscore Marketing

1d

About The Position

The Director, Media Planning leads integrated, compliant, and data-driven media strategy for pharmaceutical brands across HCP and DTC/Patient This role sits at the intersection of strategy, execution, and client leadership—owning omnichannel planning, guiding investment decisions, and ensuring media drives real business outcomes across launch and lifecycle. This is a senior agency role for someone who can set direction, pressure-test thinking, and collaborate across teams while remaining close to the work.

Requirements

• 8+ years of media planning experience, with deep pharma expertise (HCP + DTC)
• Strong media agency background with proven client facing leadership
• Fluency in MLR/FDA requirements and pharma media realities
• Expertise across digital channels, data partners and media research tools
• Clear, confident communicator who can influence senior stakeholders
• Bachelor’s degree required

Nice To Haves

• MBA a plus

Responsibilities

• Lead Media Strategy- Own media strategy across launch readiness and lifecycle management, translating brand goals into clear, actionable plans
• Define channel roles, audience approaches, and investment frameworks that drive engagement, adoption, and Rx lift
• Bring a strong point of view rooted in data, experience, and market understanding
• Lead integrated planning across digital (programmatic, social, search, endemic) and traditional (TV, print, OOH) channels
• Ensure media plans reflect the full patient and HCP journey, not siloed tactics
• Be a Senior Client Partner- Serve as a trusted advisor
• Present media strategy with confidence, clarity, and conviction
• Partner closely with media activation, strategy, client services, and project management teams to ensure alignment and impact
• Set a high bar for strategic thinking, rigor, and accountability
• Manage Agencies, Budgets & Performance- Oversee external media partners to ensure high quality, efficient, and on strategy execution
• Own large media budgets, optimizing investment to maximize investment spend
• Partner with strategy and media activation teams to interpret performance and drive inflight optimization
• Innovate- Stay ahead of media, data, and platform evolution in pharma
• Leverage and adopt smarter, more effective ways to reach and engage audiences

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 11-50 employees